MBA - Digital Communication
- 1 year
- Duration
- 21,900 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- MBA
- Degree
- Mixed
- Format
- Barcelona / Spain
- Location
- EU Business School
- School
Program description
The dynamic nature of communication and the rapid expansion of digital media in recent years have fundamentally changed the abilities necessary for success in this profession. Coordination of increasingly intricate campaigns spanning a wide range of communication channels, all of which are interconnected and have a significant impact on an organization's success and reputation, is a must for professionals in this industry. Students who complete this program will have the digital skills and strategic thinking needed to develop and manage an organization's communication plan, messaging, and planning for digital media. Also, students will improve their public speaking and creative thinking abilities.
Start Dates: October, January & April.
Program structure
Term 1
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Business Immersion Week
Term 2
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Business Immersion Week
- Business Strategy Simulation
Term 3
- Public Speaking & Public Communications in a Digital Era
- Stakeholders Digital Communication Strategy
- Organizational Digital Communication Strategy
- Digital Media Strategy, Planning & Law
- Leveraging Brand Value in a Digital Context
Graduation
- Dissertation
Price
Munich, Online
- Tuition per term - 7,300 EUR
- Dissertation Fee (one time) - 630 EUR
- Application Fee (one time) - 200 EUR
Requirements for applicants
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
*Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis.
About the university
EU Business School is a high-ranking, internationally recognized business school with campuses in Barcelona, Geneva, Montreux, Munich, and online. It was founded in 1973.
Our objective is to establish and preserve our principles, which support change, multiculturalism, and diversity, while thoroughly preparing our students to prosper and influence change in the global business environment.
EU students can obtain state-recognized degrees through partnerships with Dublin Business School in Ireland, University of Derby, and London Metropolitan University in the United Kingdom. Students can earn university bachelor's, master's, and MBA degrees through its partnership with Spain's Universidad Católica San Antonio de Murcia (UCAM).
