MBA - Communication & Public Relations
- 1 year
- Duration
- 21,900 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- MBA
- Degree
- Mixed
- Format
- Multiple Locations / Switzerland , Germany , Spain
- Location
- EU Business School
- School
Program description
Due to the rise of social media and other digital platforms, the requirements for professionals working in public relations and communication have shifted significantly. Now that consumers and brands are so intertwined, public relations experts are needed more than ever to coordinate extensive, multifaceted campaigns.
Students will graduate from this degree with the ability to analyze critically, anticipate trends, and effectively utilize cutting-edge media and communication methods.
Program structure
Term 1
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Crafting Your Future
Term 2
- People & Talent Management
- Global Economics
- Strategy & Decision Making
- Information Systems & Technology
- Communication for Success
- Legal Issues & Business Ethics
- Crafting Your Future
- Business Strategy Simulation
Term 3
- Public Speaking & Public Communication
- Public Relations
- Organizational Communication
- Mass Media Strategy, Planning & Media Law
- Practical Applications in Public Relations
Graduation
- Dissertation
Price
Munich, Barcelona, Online
- Tuition per term - 7,300 EUR
- Dissertation Fee (one time) - 630 EUR
- Application Fee (one time) - 200 EUR
Geneva
- Tuition per term - 13,250 CHF
- Dissertation Fee (one time) - 840 CHF
- Application Fee (one time) - 200 CHF
Requirements for applicants
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
*Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis.
About the university
EU Business School is a high-ranking, internationally recognized business school with campuses in Barcelona, Geneva, Montreux, Munich, and online. It was founded in 1973.
Our objective is to establish and preserve our principles, which support change, multiculturalism, and diversity, while thoroughly preparing our students to prosper and influence change in the global business environment.
EU students can obtain state-recognized degrees through partnerships with Dublin Business School in Ireland, University of Derby, and London Metropolitan University in the United Kingdom. Students can earn university bachelor's, master's, and MBA degrees through its partnership with Spain's Universidad Católica San Antonio de Murcia (UCAM).
