Educational programs for Business

The University of Stirling's Marketing program is listed in the top 10 in the UK for Marketing and Public Relations according to the Guardian University Guide 2024. This is attributable to our research-driven pedagogy and strong connections with the industry. We recognize the necessity of equipping…

Our Retail Marketing course offers a comprehensive foundation in retail business fundamentals, encompassing shop management, marketing, and customer behavior. You will get the opportunity to acquire knowledge in human resource management, international business, logistics, and retail.

Our…

The Sport Business Management course prepares you to fulfill the industry's demand for technically proficient, customer-focused, and commercially astute professionals capable of using their expertise in both local and international sports markets. You will acquire essential managerial competencies…

Our Bachelor of Arts (Honours) program Sport Development and Coaching will instruct you on:

• Sports in society
• The science of athletic performance
• The characteristics of sports organizations
• Theory and practice of sports coaching and development, together…

The McCoy College of Business's marketing bachelor of business administration (BBA) program can help you get ready for the fast-paced industry of today. The analytical and creative talents that graduates of the BBA in marketing program acquire are highly sought after in today's competitive and dynamic…

The bachelor in Economics from Stirling equips you with advanced analytical skills, imparted by subject specialists, while consistently fostering intellectual curiosity.

Our foundational instruction is presented through an innovative approach to studying Economics, facilitated by our dedication…

The University of Stirling Management School is an ideal institution for enhancing leadership abilities and acquiring knowledge about the contemporary business environment.

Our proficient personnel possess a proven history of readying graduates for positions in renowned global corporations,…

Business Analytics emphasizes the comprehension of data produced by specific organizations and its use to enhance business processes. This conversion course, created in collaboration with industry, invites students from all academic backgrounds to master advanced visual programming and scripting technologies,…

The MSc Business and Management program equips you with the information and skills necessary to become an inspirational, successful, and resilient manager. We integrate management theory with the cultivation of practical skills, and our course is delivered by globally acknowledged subject matter specialists.…

This innovative MSc in Data Science for Business is the first in Scotland, designed with contributions from SAS, a global leader in business analytics, HSBC, a prominent financial services organization, and The Data Lab, to guarantee alignment with industry requirements.

The course offers…