Bachelor of Arts - Marketing
- 4 years
- Duration
- 49,450 USD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Madison / USA
- Location
- Drew University
- School
Program description
The marketing major is a liberal arts curriculum that approaches marketing theory and practice from an integrated, interdisciplinary, and critical perspective. The degree includes courses focused on strategic planning, data analysis, communication skills, and collaboration. Our alumni are well-prepared to work in a range of marketing jobs for both commercial and public organizations.
Program structure
I. Introductory Classes
- Fundamental of Business
- Economic Principles: Microeconomics
- Introduction to Statistics
And one of the following introductory social science course:
- Cultural Diversity: Cultural Anthropology and Linguistics
- Introduction to Psychology
- Introduction to Sociology
II. Core
- Principles of Marketing
- Business Ethics or Organizational Ethics
- Marketing Theory and Practice
III. Marketing Methods
Section 1: Survey Research
- Public Opinion and Survey Research
- Organizational Psychology and Leadership
- Sociological Research Methods
Section 2: Interactions
- Anthropology of Business
- Ethnographic Research Methods
- Consumer Ethnography
- Research Methods in Psychology
- Cognition
- Stress and Coping
- Social Psychology
- Learning and Behavior
- Sociological Social Psychology
Section 3: Data Analytics
- Data Science: Introduction, History, and Case Studies
- Data Visualization
- Applied Data Analysis
IV. Electives
Section A: Marketing Communications
- Topics in Business, as appropriate
- Data and Society: The Social Impact of Data and Digital Technology
- Advanced Topics in Business, as appropriate
- Business Communications
- Public Relations
- Advertising in American History
- Topics in Marketing, as appropriate
- Advanced Topics in Marketing , as appropriate
- Sociology of Mass Communications
Section B: Applications in Marketing
- Consumer Behavior
- Brand Strategy
- Principles of Business to Business Marketing
- Digital Marketing
- International Marketing
- Nonprofit Marketing
- Sports Marketing
- Arts Marketing
Price
Tuition fee: 49,450 USD
Requirements for applicants
Academic entry requirements
- Secondary or high school diploma
- Additional materials may also be required
- Minimum GPA equivalent: 3.0
English language requirements
- TOEFL iBT: 80 (18 in all subscores)
- IELTS: 6.5 (6.0 in all subscores)
- Duolingo: 105
- Academic English: Level 6
- PTEA: 53
About the university
Drew University was founded in 1867 and celebrated its sesquicentennial in 2017. The university consists of three schools: the College of Liberal Arts, the Theological School and the Caspersen School of Graduate Studies. Drew is situated on a lovely, forested campus in Madison, New Jersey, a flourishing little town near New York City.
Drew's one-of-a-kind, cutting-edge path to an undergraduate degree, Launch platform, guarantees that every student graduates with a purpose, sought-after transferable skills, a mentor network, and an experience-based résumé. Drew's distinctive, immersive learning experiences include professionally-mentored scientific research in RISE and DSSI, volunteer and community-based opportunities through the Center for Civic Engagement, making industry connections over seven semesters in New York City, and exploring the world through eye-opening international study abroad trips.
Drew University's two graduate schools provide ten master's and four doctorate degrees. There are several certificate programs available. All programs are built on Drew's well-known dedication to faculty-student mentoring, chances for out-of-classroom experiential learning, and fostering a strong intellectual and global community, with many programs available in hybrid or totally online formats.
