Bachelor of Arts (Hons) - Digital Marketing and Business Management
- 4 years
- Duration
- 15,000 GBP/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Dundee / United Kingdom
- Location
- Abertay University
- School
Program description
Gain cutting-edge marketing knowledge and modern business skills with our degree in digital marketing and company management. Get a head start on a successful career in marketing and management. You have seen and shared digital marketers' efforts, whether it be viral videos or influencers pushing their favorite items. Earning this degree will put you on the path to joining their ranks. In this course, you will learn everything about marketing and company management while diving headfirst into subjects like social media marketing, company strategy, and market research.
Gain an in-depth knowledge of customers via data analysis, and develop compelling digital marketing tactics. While doing so, you will learn about every facet of running a company and come to understand the interconnected nature of marketing and business choices. With an emphasis on practical skills, you may either study abroad or participate in a work placement to enhance your resume.
By finishing the course, you will have taken a significant step towards becoming a certified information manager (CIM). Doing all of this will make you more marketable to potential employers. Upon graduation, our marketing students will have a strong desire to innovate, work well in teams, think creatively, and be able to tackle real-world problems that businesses face.
Program structure
Core Modules
- Introduction to Accounting
- Introduction to Marketing
- Managing People and Ideas
- Media and the Digital Society
- Theory and Practice in HRM
- Business Analytics
- People, Planet, Profit
- Project Management
- Digital Business Strategy
- Market Intelligence and Consumer Behaviour
- Marketing Communications and Design
- Predictive Analytics
- Customer Relationship Management
- Brand Management
- Strategic Marketing
- Computational Analytics
- Digital Public Relations
Price
Tuition Fee for International Students: 15,000 GBP per year
Requirements for applicants
Typical minimum entry requirements:
- A levels: CCC
- International Baccalaureate: 28 points, to include any essential subject at S5 or H4.
- Indian senior secondary school leaving certificate (12th standard from ICSE, CBSE or state boards) with a minimum of 65% or better
- English at IELTS 6.0 (with no component less than 5.5)
About the university
Abertay University is a contemporary and welcoming institution located in the center of Dundee, Scotland, emphasizing education and equipping graduates for professional endeavors. This is integrated with superior research and information dissemination. Abertay, established in 1888, has always addressed industry demands by providing a continuous stream of graduate talent to work, lead, and develop across several industries.
One of the UK's major technological institutions
Renowned as one of the leading technology colleges in the UK, we are distinguished for our proficiency in video game teaching, with our degrees in this discipline consistently ranking among the top in Europe for the last seven years. Our academic faculties provide degrees in several fields, including Mental Health Nursing, Civil Engineering, Business Analytics, and Ethical Hacking, equipping students for employment and, in many instances, facilitating real-world job experience concurrent with their studies.
A welcoming and inclusive atmosphere
We take pleasure in providing an inclusive, amiable, and inviting atmosphere for our students and staff, complemented with exceptional education and an outstanding student experience.
We are also honored to be the:
- Leading Contemporary University in Scotland for Student Satisfaction (NSS 2024)
- Ranked among the Top 10 in the UK for Student Experience (Daily Mail Guide 2024)
- Ranked in the top three in the UK for research intensity among modern universities (CUG 2024)
Abertay University serves as a National Centre for Excellence in video game and cybersecurity education.
