Bachelor of Arts (Hons) - Marketing and Business Management
- 4 years
- Duration
- 15,500 GBP/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Dundee / United Kingdom
- Location
- Abertay University
- School
Program description
Begin your career as a professional marketer and manager, prepared to succeed in the workplace. Study our CIM-accredited Marketing and Business degree to get professional marketing knowledge and abilities. This degree is designed to prepare you for employment by providing a solid foundation in marketing and business. You will learn how to comprehend distinct markets, manage consumer relationships, and successfully convey your brand strategy. Completing the course successfully puts you on track to get a professional Chartered Institute of Marketing (CIM) accreditation.
There's an opportunity to go on a work placement and obtain essential industry experience, and you may choose to study abroad. Using our great industry ties, you will discover how companies truly run via experienced guest speakers, projects solving real world business challenges, job placements, campaign pitches and offsite trips.
You'll be working on initiatives for organizations like:
- Royal Bank of Scotland
- British Telecommunications
- Heineken
- Michelin
We want to make you a highly competent marketing manager and prepare you for a successful career. You will graduate with a strong desire for innovation, teamwork, creative thinking, and the ability to solve any business problem.
Program structure
Core Modules
- Introduction to Accounting
- Introduction to Marketing
- Managing People and Ideas
- Media and the Digital Society
- Business Analytics
- People, Planet, Profit
- Theory and Practice in HRM
- Project Management
- Digital Business Strategy
- Market Intelligence and Consumer Behaviour
- Marketing Communications and Design
- Strategic Marketing
- Brand Management
- Business Ethics in Society
Price
Tuition Fee for International Students: 15,500 GBP per year
Requirements for applicants
Typical minimum entry requirements:
- A levels: CCC
- International Baccalaureate: 28 points, to include any essential subject at S5 or H4.
- Indian senior secondary school leaving certificate (12th standard from ICSE, CBSE or state boards) with a minimum of 65% or better
- English at IELTS 6.0 (with no component less than 5.5)
About the university
Abertay University is a contemporary and welcoming institution located in the center of Dundee, Scotland, emphasizing education and equipping graduates for professional endeavors. This is integrated with superior research and information dissemination. Abertay, established in 1888, has always addressed industry demands by providing a continuous stream of graduate talent to work, lead, and develop across several industries.
One of the UK's major technological institutions
Renowned as one of the leading technology colleges in the UK, we are distinguished for our proficiency in video game teaching, with our degrees in this discipline consistently ranking among the top in Europe for the last seven years. Our academic faculties provide degrees in several fields, including Mental Health Nursing, Civil Engineering, Business Analytics, and Ethical Hacking, equipping students for employment and, in many instances, facilitating real-world job experience concurrent with their studies.
A welcoming and inclusive atmosphere
We take pleasure in providing an inclusive, amiable, and inviting atmosphere for our students and staff, complemented with exceptional education and an outstanding student experience.
We are also honored to be the:
- Leading Contemporary University in Scotland for Student Satisfaction (NSS 2024)
- Ranked among the Top 10 in the UK for Student Experience (Daily Mail Guide 2024)
- Ranked in the top three in the UK for research intensity among modern universities (CUG 2024)
Abertay University serves as a National Centre for Excellence in video game and cybersecurity education.
