Master of Science - Digital Marketing and e-Business
- 1 year
- Duration
- 17,000 GBP
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Dundee / United Kingdom
- Location
- Abertay University
- School
Program description
This CIM-accredited Master’s program will provide you with the essential knowledge and skills to excel in the dynamic realm of strategic digital marketing and commerce, making it suitable for individuals possessing a marketing or business degree who wish to enhance their expertise, as well as for those with substantial experience in a related field seeking a professional qualification.
The curriculum provides an interactive, learner-centered methodology, enabling you to concentrate on particular areas of interest while also engaging in a broader examination of the essential issues for a contemporary marketing professional. This amalgamation of specialized and comprehensive knowledge will augment your ability to function effectively in various senior positions.
You will get a profound comprehension of methodologies across many digital platforms, gaining insights from highly experienced personnel and a dynamic array of local, national, and international organizations. Industry connections are essential for equipping you to begin or re-enter the field as a competent, self-assured, and highly marketable professional ready to excel immediately. Consequently, we strongly endorse practical projects, offering the choice of either a final industry-style consultancy project with an organization of your preference or a conventional dissertation.
Program structure
Core Modules
- Innovation and New Ideas Creation
- Data for Decision Making
- Digital Marketing Communications and Branding
- Digital Customer Insight and Experience
- Project Management
- Research Proposal
- Business Research Methods
- Management Investigation
- Contemporary Issues in Marketing
Price
Tuition Fee for International Students: 17,000 GBP per program
Requirements for applicants
Academic Requirements:
- At least a lower second class (2:2) honours degree or equivalent qualifications in marketing, business or similar. It’s expected that your existing qualification should have contained a proficient level of marketing study. Applicants with non-standard qualifications will be considered on an individual basis, determined by prior study, work experience, professional qualifications, and references
- Indian Bachelor of Arts / Science / Commerce with a minimum of 55-60% or better (Applicants who do not cover the appropriate subjects during their degree will be considered if they have relevant industry experience)
English Language Requirements:
- IELTS 6.5 (with no component less than 6.0)
About the university
Abertay University is a contemporary and welcoming institution located in the center of Dundee, Scotland, emphasizing education and equipping graduates for professional endeavors. This is integrated with superior research and information dissemination. Abertay, established in 1888, has always addressed industry demands by providing a continuous stream of graduate talent to work, lead, and develop across several industries.
One of the UK's major technological institutions
Renowned as one of the leading technology colleges in the UK, we are distinguished for our proficiency in video game teaching, with our degrees in this discipline consistently ranking among the top in Europe for the last seven years. Our academic faculties provide degrees in several fields, including Mental Health Nursing, Civil Engineering, Business Analytics, and Ethical Hacking, equipping students for employment and, in many instances, facilitating real-world job experience concurrent with their studies.
A welcoming and inclusive atmosphere
We take pleasure in providing an inclusive, amiable, and inviting atmosphere for our students and staff, complemented with exceptional education and an outstanding student experience.
We are also honored to be the:
- Leading Contemporary University in Scotland for Student Satisfaction (NSS 2024)
- Ranked among the Top 10 in the UK for Student Experience (Daily Mail Guide 2024)
- Ranked in the top three in the UK for research intensity among modern universities (CUG 2024)
Abertay University serves as a National Centre for Excellence in video game and cybersecurity education.
