Master of Arts - Strategic Communication (online)
- 1,5 years
- Duration
- 19,500 USD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Online
- Format
- USA
- Location
- Avila University
- School
Program description
With an online Master of Arts in Strategic Communication, you may integrate your creative spirit into your corporate career. This program's courses will teach you everything you need to know to start making digital content for different social networking sites. If you want to learn how to help companies increase sales and build brand awareness, get a master's degree in strategic communication. If you want to be a leader in today's competitive job market, get a degree with a focus on marketing, project management, or strategic human resources. If you are interested in the creative aspects of marketing and communications, this program provides a curriculum that is innovative. With the guidance of our committed faculty in the Communication Arts Department, you will acquire the skills necessary to assume positions of leadership.
Gain the knowledge and skills necessary to excel as a content developer and establish yourself as an asset to any organization. Employers in today's digital economy highly value teamwork and the ability to successfully communicate on social media platforms. Earning a master's degree in strategic communication online will provide you the opportunity to study and practice these cutting-edge abilities. Upon completion of the program, you will be able to present your skills in content production to potential companies through a portfolio.
Program structure
To earn the M.A. in Strategic Communication online, you will complete 10 courses for a total of 30 credit hours. Required courses make up 21 credit hours. Students also complete 9 credit hours in their chosen concentration—Marketing, Project Management, or Strategic Human Resources.
Core Courses
The following courses are required - students will take either CO698 or CO699.
- CO 552: Strategic Communication and Leadership
- CO 591: Communication Theory and Research Methods
- CO 632: Strategic Communications and Social Media
- CO 698: Professional Services Capstone
- CO 699: Research Based Capstone
- MK 610: Marketing Management
- MK 620: Digital Marketing Communication
- OD 650: Strategic Communication
Marketing Concentration
Marketing concentration students will select 3 courses (9 credit hours) from the list below:
- MK 611: International Marketing
- MK 613: Integrated Marketing Communication
- MK 615: Marketing Strategy
- MK 617: Marketing Analysis
- MK 620: Digital Marketing Communication
Project Management Concentration
Project Management concentration students will select 3 courses (9 credit hours) from the list below:
- PM 672: The Practice of Project Management
- PM 673: Tools and Technology of Project Management
- PM 674: Case Study and Application of Project Management
- PM 677: Six Sigma
Strategic Human Resources Concentration
Strategic Human Resources concentration students will select 3 courses (9 credit hours) from the list below:
- OD 662: Strategic Human Resources
- OD 664: Workforce Planning and Employment
- OD 667: Total Rewards & Risk Management
- OD 668: Employee & Labor Relations
- OD 679: Training & Development
Price
- Tuition fees — 650 USD per credit hour (19,500 USD per course)
Requirements for applicants
In order to be eligible to receive an M.A. in Strategic Communication degree from Avila University, you must have the following:
- Bachelor's degree from an accredited institution
- GPA requirements for unconditional admission: 2.75 cumulative grade point average at the completion of the undergraduate degree
- GPA requirements for conditional admission: 2.5 cumulative grade point average at the completion of the undergraduate degree
- Official transcripts from all institutions previously attended
About the university
Upon their arrival in the United States from France in the middle of the 1800s, the Sisters of St. Joseph committed themselves to the "practice of all the spiritual and corporal works of mercy and which will most benefit the dear neighbor." Avila University was founded on these tenets, and it has carried on the heritage via its values and mission.
As a result of our Catholic heritage, Avila University offers an educational experience that fosters the growth of the whole person by teaching students how to love in a way that aims to bring them closer to God and to their beloved neighbor.
The goal of Avila students is to change the world and their communities through creativity, passion, and drive. There are a lot of international students from around the globe on campus. Brazil, Colombia, Haiti, France, India, Jamaica, Kenya, Malaysia, Nigeria, Pakistan, Saudi Arabia, the United Arab Emirates, and Vietnam are among the nations.
