Master - Digital Content Strategy
- 1 year
- Duration
- 17,500 EUR
- Price
- October
- Start
- June
- Deadline
- Master
- Degree
- Campus
- Format
- Barcelona / Spain
- Location
Program description
The foundation of digital transformation is digital content. It serves as the cornerstone upon which digital goods, services, and experiences are constructed. It is also a vital tool for consumer engagement and interaction, improving user experience, and increasing revenue.
One of the most crucial factors to take into account when creating a digital product or service is content.
You can develop into a professional that can create successful digital content strategies that are focused on user demands with the help of the Master in Digital Content Strategy.
By using an approach that focuses on the analysis, design, production, and dissemination of multi-channel content, you will discover how users engage with technology. All of these abilities will enable you to create effective content strategies that can interact with audiences and users.
Program structure
Contents
- Innovation & Creative Technology
- Content strategy
- Content Design
- Strategic marketing
- Social media
- Inbound marketing & SEO
- Paid content and SEM
- Analytics and user insights
- Audiovisual content
- Generative A.I.
- Final project
Price
- Tuition Fee - 17,500 EUR
Requirements for applicants
About the university
Barcelona Technology School is a cutting-edge educational initiative that equips the future workforce that will revolutionize the digital sector.
BTS is made up of talented individuals that wish to motivate and support you in creating digital impact - from the faculty and former students' personnel to the strategic advisory board.
The talent that the digital industry needs is represented by the participants, who come from all over the world and have academic backgrounds in business and technology.
BTS rated for Excellence by QS
QS is considered one of the TOP 3 international rankings of universities in the world. Its Intelligence Unit has, through rigorous and independent data collection and analysis of performance metrics as set out in the QS StarsTM methodology, and rated for Excellence Barcelona Technology School.
