Bachelor of Business Administration - Marketing Communications

4 years
27,750 USD/year
Jan 2023
Rolling admission
Multiple Locations / USA
Berkeley College, New York City, USA

Program description

Learn to think strategically and creatively with a Marketing Communications degree from Berkeley College. Effective strategy, communication, and implementation are essential for any outstanding product, service, or idea to grab consumers' attention, arouse their desire, and win them over. Organizations spend an increasing amount of money trying to capture the hearts and minds of consumers in today's cutthroat global economy by using marketing tactics like advertising, public relations, sales promotion, and skilled selling.

You will learn to develop original solutions to marketing problems through integrated communications in the Berkeley College curriculum. Through a project-based curriculum created with input from advisory boards of business experts, you'll be exposed to all areas of marketing. A special emphasis will be placed on strong communication skills, practical experience gained through coursework and hands-on learning, and technology used in various aspects of marketing.

The program covers:

  • Market and consumer research
  • Strategic positioning
  • Creative development and execution
  • Media planning and execution across current traditional, digital, mobile, and social marketing vehicles

Program structure

Semester 1

  • Computer Applications
  • Principles of Management
  • First Year Experience
  • Human Relations
  • Writing and Research

Semester 2

  • Financial Accounting I
  • Writing Through Literature
  • Principles of Marketing
  • Statistics I
  • Business Elective

Semester 3

  • International Business
  • Fundamentals of Marketing Research
  • Consumer Behavior
  • Introduction to Ethics
  • Mathematics/Science Elective

Semester 4

  • Branding
  • Public Speaking
  • Marketing Electives
  • Humanities Elective

Semester 5

  • Business Law I
  • Principles of Economics
  • Liberal Arts Elective
  • Advanced Spreadsheets
  • Marketing Elective

Semester 6

  • Corporate Finance
  • Services Marketing
  • The Confident Writer 
  • Liberal Arts Elective
  • Free Elective

Semester 7

  • Marketing Elective
  • Science Elective 
  • Liberal Arts Elective 
  • Free Electives

Semester 8

  • Strategic Marketing Capstone
  • Social Science Elective
  • Liberal Arts Elective
  • Free Elective
  • Business Elective



  • Each semester $13,450
  • Academic year (two semesters) $26,900
  • Administrative fee per semester $400
  • Technology fee per semester $450
  • Application fee $50 (non-refundable)
  • Late registration fee $50 per instance
  • Graduation Fee $100
  • Tuition Deposit $300
  • International Application Processing Fee $100

Requirements for applicants

  • International application form;
  • 50 USD application fee;
  • Official secondary or post-secondary transcripts with proof of graduation accompanied by certified English translations;
  • Proof of graduation;
  • Proof of English proficiency (TOEFL – 61 or IELTS – 5.5 or other English tests are acceptable or ESL certificate of appropriate level from approved ESL program 6);
  • Official document of financial support demonstrating a minimum of $39,000 (USD) in available funds

About the university

Berkeley College offers a distinctive college experience. We want to make every effort to enable you to realize your greatest potential. At its campuses in New York and New Jersey, as well as Berkeley College Online, more than 4,000 students (including more than 380 foreign students from 50 different countries) pursue their education.

Berkeley College also places a high premium on making it simple to accommodate a high-quality education into a busy lifestyle. Berkeley College's academic programs are created and frequently updated with input from industry advisory boards to make sure that students are taught the skills that companies of today are looking for.

Read more about Berkeley College, USA

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