Bachelor of Science - Digital Marketing and Social Media
- 3 years
- Duration
- Upon request
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Berlin / Germany
- Location
Program description
Degree awarded by University for the Creative Arts (UCA)
Our BSc (Hons) Digital Marketing and Social Media programme will help you become an expert in both so you can play your part in an exciting and ever-changing industry.
Digital marketing and social media are constantly evolving, so those in the industry must think quickly and creatively to meet customer demands.
This program has a global perspective and will help you understand strategies and tactics for international markets. It will also give you the confidence to start a career in digital marketing, social media, or another marketing-related field.
Program structure
1ST YEAR
- Social Media: Contexts and Development
- Foundations of Marketing and Communications
- Economics for Business
- Business Seminar 1: Understanding Consumers
- Creative People and Organisations
- Understanding Trends and Forecasting
- Brand Identity
- Business Seminar 2: Business Analytics
- Introduction to the German language
2ND YEAR
- Business Seminar 3: Professional Practice
- Critical Analysis with English for Academic Purposes 1
- Financial Management
- Critical Analysis with English for Academic Purposes 2
- Digital Marketing Analytics
- Creative Innovation
- Industry Lecture Series
- Behavioural Studies and Consumption
- Advance German language
3RD YEAR
- Creative Business Start-up
- Data Mining for Marketeers
- Games: Global Industry and Futures
- Business Seminar 4: Strategy and Decision Making
- Creative Leadership Lab
- Project/ Dissertation
- Business German language
Price
Requirements for applicants
The following requirements apply for the start of a Bachelor's degree:
- Academic Qualifications: a school leaving certificate that allows you to pursue higher education in Germany (e.g. Abitur, Fachhochschulreife, Matura or International Baccalaureate), or International school leaving certificates, or BTEC/National Diploma, or Advanced Vocational Certificate of Education
English language requirements:
- Official English Tests
- IELTS 6.0 (no less than 5.5 in any component), equivalent Password Test, PTE Academic (both in test centre and online accepted) 50 + score, TOEFL IBT or equivalent (e.g. Test of English for International Communication (TOEIC), Test of English as a Foreign Language (TOEFL), Trinity's Integrated Skills in English (ISE): ISE I (B1) for BAF with *Pass in each component; ISE II (B2) for all Master and BA courses with *Pass in each component; ISE III (C1) for DBA with *Pass in each component.
- English proficiency requirements can be waived for:
- Native English speakers, applicants who completed their education in English (such as a high school diploma or IB)
- Applicants who completed their undergraduate degree in English in an English-speaking country.
- Medium of Instruction letter for a qualification awarded within the last 5 years.
- West African Senior School Certificate (WAEC) as proof of English for applicants from West Africa, namely Nigeria, Ghana, Liberia, Gambia and Sierra Leone (with conditions*).
- WAEC English Language component must be at level C6 or above.
If you do not meet the above academic requirements, applicants with professional qualifications and/or 4 or more years of full-time work experience will be considered on an individual basis.
*According to the Università Telematica Internazionale UNINETTUNO admission criteria.
About the university
Berlin School of Business and Innovation was founded in 2018.
School has a main campus located in the heart of Berlin and focuses on helping graduates to become exceptional leaders in their chosen field. Further locations provide opportunities for students to study globally, in Hamburg, Paris or Athens.
Every program we offer is focused on enhancing your practical business abilities and understanding of industry since every course we offer is created with these ideas in mind.
We will provide you with the resources and knowledge you need to succeed in your career, as well as support from academics who are leaders in their fields and have industry-focused research agendas.
All of our courses employ active learning techniques like case studies, field trips to exhibits and businesses, guest lecturers, and in-class debates.
List of faculties in Berlin School
- Faculty of Economics and Business Administration
- Faculty of Creative Industries
- Faculty of Computer Science and Informatics
Read more about Berlin School of Business and Innovation, Germany
