Master of Arts - Strategic Marketing
- 1,5 years
- Duration
- 12,600 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Barcelona / Spain
- Location
Program description
Degree awarded by International Telematic University UNINETTUNO
The MA in Strategic Marketing will provide you with an overview of the various needs of local, national, and international markets as well as assist you in developing a critical awareness of strategic marketing and addressing the problems of rapidly evolving organizations.
Develop your own concepts about a sector that is driven by innovation as you broaden your present knowledge and investigate the most recent marketing trends. Gain the cutting-edge critical thinking and audacious imagination required to create compelling marketing that will make your goods and services stand out from the competition.
Students in this program have the option to finish their studies in Berlin's BSBI after beginning their studies in Barcelona, Spain. The CETT Barcelona School of Tourism, Hospitality, and Gastronomy and BSBI are proud partners. This course will be offered at CETT's Barcelona campus and accredited by UNINETTUNO.
INTAKES: Barcelona: April, November
Program structure
The MA in Strategic Marketing will cover foundational subjects such consumer behavior and research, marketing communications, and strategic marketing management in its first term. You will have the option to select from a variety of elective subjects in the second and third terms to help you customize your course of study to suit your needs.
Together with the courses for your master's degree, students will also take modules on academic research methodologies. You will do research and write a dissertation on a topic of your choosing during your final term.
This program's modules are available and taught on campus. Through the UNINETTUNO platform, students will also have additional access to course and reading resources.
Modules:
- Economics
- Introduction to Business Administration
- Mathematics
- Introduction to Law
- Business Management
- Organisational Dynamics and Behaviour
- Information Management
- Introduction to the German language
- Monetary Economics
- Statistics and Business Statistics
- International Contract Law
- Banking and Finance
- Financial Accounting
- Marketing
- Advanced German language
- Public Economics
- Management Accounting
- Industrial Organisations
- Business Law
- Financial Mathematics
- Business German Language
- Research Methods and Dissertation
Price
The fee for 18 months of education is 12600,00 EUR for international students.
Requirements for applicants
The following requirements apply for the start of a Master's degree:
- Minimum age: 21
- A three-year bachelor’s degree from a recognised institution in a related discipline.
- High-school certificate.
If you do not have a bachelor’s degree, but you have another academic qualification such as HND or a Level 5 Diploma and/or professional experience, you are also welcome to apply.
Our experienced team of programme advisors will conduct a preliminary evaluation of your academic credentials and guide you further on the process.
English language requirements:
- Official English Tests
- IELTS – minimum OS 6.0 (with min 5.5 in each component);
- Password test – minimum OS 6.0 (with min 5.5 in each component);
- PTE (Academic) – minimum OS of 56 ( with min 51 in each component);
- TOEFL IBT OS 80 (Listening 17, Reading 18, Speaking 20, Writing 17);
- Cambridge English Advanced (CAE) or Cambridge English Proficiency OS 69 (min 162 in each component)
- LanguageCert International ESOL SELT OS B2 Communicator High Pass (min 33 in each component)
- Duolingo test with an overall score of 105
- Applicants who have an insufficient score in one component (i.e. 5.0 instead of 5.5) but overall meets the required threshold, can sit for an English diagnostic test online. Students based in Germany will also be able to sit for an internal assessment, free of charge, with a successful passing rate of 50%+.
- West African Certificates (WAEC AND NECO only) as a stand-alone with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
- WAEC/NECO must be enhanced by a successful (50%+) Internal English Assessment if issued more than 5 years ago.
- You have completed a Bachelor’s Degree in one of the majority English speaking countries within the last two years.
- You have achieved a Bachelor’s Degree from a recognised university (according to ECCTIS UK), where the Method of Instruction was entirely in English (teaching and assessment).
Exceptions
- You do not need to prove your knowledge of English if you have completed a qualification equivalent to a UK degree in: Antigua and Barbuda, Australia, the Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines Trinidad and Tobago, UK, USA
Spanish language requirements:
- B2 level of the common European framework
- Spanish proficiency requirements can be waived for:
- Native Spanish speakers, applicants who completed their education in Spanish (such as a high school diploma or IB)
- Applicants who completed their undergraduate degree in Spanish in an Spanish-speaking country
About the university
Berlin School of Business and Innovation was founded in 2018.
School has a main campus located in the heart of Berlin and focuses on helping graduates to become exceptional leaders in their chosen field. Our campuses are spread throughout Europe (Berlin, Hamburg, Potsdam, Iserlohn, Barcelona, Paris, and Amsterdam), including Dubai, where we are the only university in the United Arab Emirates to offer German degrees.
Every program we offer is focused on enhancing your practical business abilities and understanding of industry since every course we offer is created with these ideas in mind.
We will provide you with the resources and knowledge you need to succeed in your career, as well as support from academics who are leaders in their fields and have industry-focused research agendas.
All of our courses employ active learning techniques like case studies, field trips to exhibits and businesses, guest lecturers, and in-class debates.
List of faculties in Berlin School
- Faculty of Economics and Business Administration
- Faculty of Creative Industries
- Faculty of Computer Science and Informatics
Read more about Berlin School of Business and Innovation, Germany
