Master of Science - Digital Marketing
- 1,5 years
- Duration
- 13,250 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Multiple Locations / Germany , France
- Location
Program description
Degree awarded by University for the Creative Arts (UCA)
As a global institution, BSBI strives to give students new opportunities and challenges.
We'll help you expand your ambitions and give you the confidence to achieve them.
This course helps you expand your digital marketing knowledge and explore the latest trends. The course will cover essential subjects such customer behavior and research, marketing communications, and strategic marketing management.
BSBI cares about your professional development. If you want to become a future leader in the digital marketing field, our up-to-date teaching methods and lectures are just what you need. To achieve this goal, we feature speakers from all around Europe, including prominent figures from Germany and the United Kingdom's business communities.
INTAKES: Berlin: February, October; Paris: November.
Program structure
Four semesters make up this Master of Science in Digital Marketing with duration of 18 months.
In addition to their master's degree disciplines, students will also study the German language and attend seminars on academic research methodologies.
This program's modules are only available and taught on campus.
Modules:
- Strategic Marketing Management
- Digital Marketing Communications
- Consumer Behaviour
- Cross-cultural Management
- Project Management and Leadership
- Global Marketing Management
- Study Methods
- Research Methodology
- German Language studies
Additional content
- Session 1: The power of image in digital campaigns and brand building
- Session 2: The role of graphic design, animation and illustration in digital marketing and advertising
- Session 3: How to run digital campaigns and assess data analytics
- Session 4: The applications of video production and photography in digital marketing today
Price
The fee for 18 months of education is 13250,00 EUR for international students.
Requirements for applicants
The following requirements apply for the start of a Master's degree:
- Minimum age: 21
- Academic qualifications: Strong undergraduate degree from a recognised university.
If you do not meet the academic requirements, you may be assessed on relevant work experience. You must have at least 3 years of management experience.
English language requirements:
- Official English Tests
- IELTS – minimum OS 6.0 (with min 5.5 in each component);
- Password test – minimum OS 6.0 (with min 5.5 in each component);
- PTE (Academic) – minimum OS of 56 ( with min 51 in each component);
- TOEFL IBT OS 80 (Listening 17, Reading 18, Speaking 20, Writing 17);
- Cambridge English Advanced (CAE) or Cambridge English Proficiency OS 69 (min 162 in each component)
- LanguageCert International ESOL SELT OS B2 Communicator High Pass (min 33 in each component)
- Duolingo test with an overall score of 105
- Applicants who achieved a bachelor’s degree or above* from a recognised university (according to ECCTIS UK), where the Method of Instruction was entirely in English (teaching and assessment) must submit a Medium of Instruction Letter
- Canadian nationals who have completed a bachelor’s degree at an English-speaking University must submit a Medium of Instruction Letter
- West African Certificates (WAEC AND NECO only) as a stand-alone with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
- WAEC/NECO must be enhanced by a successful (50%+) Internal English Assessment if issued more than 5 years ago.
- Cambridge IGCSE, Cambridge AICE certificates
- International Baccalaureate Diploma can be accepted if: English Syllabus A: Standard or Higher Grade 4, or above and English Syllabus B: Standard Grade 5 or Higher Grade 4, or above
- Nationals of a majority English speaking country who have taken their academic qualifications in that country, do not need to sit an English test ( Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, UK and USA
*Above bachelor’s degree can be postgraduate certificate, postgraduate diploma, master’s degree, etc.
About the university
Berlin School of Business and Innovation was founded in 2018.
School has a main campus located in the heart of Berlin and focuses on helping graduates to become exceptional leaders in their chosen field. Our campuses are spread throughout Europe (Berlin, Hamburg, Potsdam, Iserlohn, Barcelona, Paris, and Amsterdam), including Dubai, where we are the only university in the United Arab Emirates to offer German degrees.
Every program we offer is focused on enhancing your practical business abilities and understanding of industry since every course we offer is created with these ideas in mind.
We will provide you with the resources and knowledge you need to succeed in your career, as well as support from academics who are leaders in their fields and have industry-focused research agendas.
All of our courses employ active learning techniques like case studies, field trips to exhibits and businesses, guest lecturers, and in-class debates.
List of faculties in Berlin School
- Faculty of Economics and Business Administration
- Faculty of Creative Industries
- Faculty of Computer Science and Informatics
Read more about Berlin School of Business and Innovation, Germany
