Bachelor of Arts (Hons) - Music Marketing, Media and Communication

3 years
15,950 GBP/year
Rolling admission
Rolling admission
Multiple Locations / United Kingdom
BIMM - British & Irish Modern Music Institute

Program description

BA (Hons) Music Marketing, Media & Communication explores digital media, the music business, popular culture, marketing, and PR.

You'll learn digital content development, writing, narrative, journalistic writing, audience interaction, marketing, and PR. The course teaches how to be a creative entrepreneur in the tech and arts sector. This course is both theoretical and practical.

Professional development is guided by experienced professors. They'll help you develop project management and business abilities in globalisation, self-employment, traditional and digital marketing, creative writing, cultural studies, social media, marketing and PR, app design, and broadcasting.

You'll learn about marketing and its cultural environment. You'll then focus on developing your skills in creative writing, digital media, or marketing. You can choose optional pathways because everyone is different. These allow you to specialise and develop as professionals.

Program structure

Year 1

Semester 1

  • The Creative Industries & You 1: Finding Your Path
  • Introduction to Digital Media & Communications
  • Finding Your Voice
  • The Music Business

Semester 2

  • Context & Culture of the Creative Industries
  • Popular Culture & Identity
  • Marketing & PR
  • The Creative Entrepreneur

Year 2

Semester 1

  • The Creative Industries & You 2: Collaborative Entrepreneurship
  • Critical & Creative Writing
  • Social Media and Digital Marketing

Semester 2

  • Creativity, Identity & Agency
  • Communication Techniques

Year 3

Semester 1

  • Final Project
  • Communication in Practice

Semester 2

  • Final Project
  • Creative Industries & You 3: Professional Portfolio


Tuition fees

  • 15,950 GBP/year

All international students must pay a deposit in order to secure their place on the course they have applied for. Deposit amounts will depend on if you are self-funded or if you have secured financial aid or a loan.

  • Self-funded international students: 4,000 GBP
  • Funded international students: 1,000 GBP

The deposit amount is deductible from your total fees.

Requirements for applicants

  • Successful completion of a BIMM admissions assessment.
  • Minimum of 2 A-levels at Grade C or above (64 UCAS points), OR BTEC Level 3 equivalent, and normally three GCSEs at a minimum grade C/4, including English Language.
  • IELTS 6.0 with a minimum of 5.5 to be achieved in each band.

About the university

The doors to the music business are wide open after attending BIMM. We have seven campuses in some of the most lively cultural centers in the United Kingdom, Ireland, and Germany, making us the most connected music school in all of Europe. We have over 40 years of experience in the field and pride ourselves on our state-of-the-art facilities, world-class faculty, and unparalleled access to the industry.

All of our schools offer comprehensive music industry education, with classes covering everything from performing to running a record label, from making records to organizing concerts, and from songwriting to advertising. As a university, we take great satisfaction in the achievements of our alums and in the professionalism and adaptability of their skillsets.

Our facilities

We understand that in order to realize your full potential as a musician, you need access to state-of-the-art instruments and studios. That's why each of our eight universities has cutting-edge classroom and studio space on par with the best in the world.

Bands can practice on gear from Orange, Fender, Marshall, and Zildjian, among others, in dedicated rehearsal spaces. We have state-of-the-art recording facilities where you can lay down tracks of your latest music, and we also have post-production rooms where you can take your recordings to new heights. To help you develop your skills and realize your potential, we've worked with some of the best recording studios and concert halls in the world across all of our major music hubs.

Employability and careers

Students at BIMM Institute are taught to dream large and take calculated risks in their pursuit of knowledge. After all, potential employers will want proof that you are committed to and proficient in your field of study. Helping you demonstrate your abilities is our top priority.

You'll be joining a large community of experts and professionals in your field by signing on with us. We provide a wide variety of career development opportunities, from internships to master classes to a tailored recruitment service.

Read more about British and Irish Modern Music Institute, UK, Ireland, Germany

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