Master of Science - Marketing
- 2 years
- Duration
- 7,000 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Budapest / Hungary
- Location
Program description
Marketing is a fascinating and varied field. We introduce you to the current trends in the profession in this master's degree to provide a deeper understanding of marketing processes and an overview of the most recent advances. Furthermore, you get fresh views that prepare you to quickly and creatively adapt to the ever-changing business environment and discover the most relevant solutions in accordance with the brand and target audience.
Why choosing this program?
- After providing the theoretical groundwork, we will enable you to think in terms of complex systems and marketing processes via the use of case studies and practical examples.
- Throughout the program, you have the opportunity to obtain the Google AdWords Basics Certification, which will serve as an excellent addition to your resume.
- You will become familiar with software packages that aid in marketing success and big data analysis.
- You may enhance your expertise with electives such as Copywriting and Creative Strategy Fundamentals, Event Management, and Creative Industries, as well as through online courses on Coursera, such as Influencer Marketing and Sports Marketing.
- You can spend one semester at one of our Erasmus partners, such as ESIC Business & Marketing School in Spain or IPAM The Marketing School in Portugal.
- In addition to METU professors, you will also get instruction from recognized practitioners in their respective fields.
Program structure
Semester 1
- Economic Policy
- Marketing Theory and Marketing Management in the Digital Age
- Managerial (Business) Economics
- Marketing Research, Marketing Information System
- B2C and B2B Sales, CRM Systems
- Social and Economic Forecast (Future Research)
- University Seminar
- Frame of optional subjects
Semester 2
- Consumption Theory and Customer Behaviour
- Media Law, Advertising law, Data protection, Online Terms and Conditions
- Logistics - Supply Chain Management
- Offline and Online Services Marketing
- Product and Brand Management in Practice
- Frame of optional subjects
Semester 3
- Intercultural Management and Marketing
- Modern Corporate Finance
- Coorporate Decision Support Systems
- Degree Forum
- Specialization-specific subjects
- Frame of optional subjects
- Integrated marketing communications specialization
- Strategic Social Media Marketing
- Search Engine Marketing
- Advertising Research and Campaign Planning
Semester 4
- Diploma Work
- Specialization-specific subjects
- Frame of optional subjects
- Integrated marketing communications specialization
- Advanced Public Relations and Public Affairs
- Marketing Technologies, Marketing Softwares
- Sustainability Communication
- Marketing and Communications Controlling
Price
Fee for two semester (1 year education) is 7,000 EUR for international students.
Requirements for applicants
- Undergraduate diploma or higher (The entry qualification documents are accepted in the following languages: English / Hungarian.)
- Intermediate command of English (Applicants who do not meet the minimum language requirements have to start their studies with an English Language Preparatory Program.)
- Motivation letter (1500 – 4000 characters)
- GPA: overall above 60%
About the university
With 8,000 students, Budapest Metropolitan University is the largest private university in Hungary. We offer several bachelor's and master's degree programs in communication, business, tourism, and the arts.
We have foreign students from more than seventy countries because we provide a wide variety of degree programs entirely in English. Our degrees are globally recognized and highly regarded in the business community. In addition to recruiting renowned academics and business leaders for our faculty, we also recruit renowned academics and business leaders. We provide scholarship possibilities for study abroad at over 120 partner institutions on five continents. In addition to a choice of internship possibilities at international corporations, students also have access to a vast array of training programs that emphasize experiential learning. Students in business programs can get a Hungarian and British degree after three and a half years of study in Budapest alone.
The University's mission is to provide a high-quality education even by European Union standards in the areas of social sciences, economic studies, art and art mediation, communication, and tourism through bachelor's and master's degrees, specialized training, advanced vocational education, tertiary vocational education, and adult education.
