Master of Science - Luxury Management and Innovation
- 1 year
- Duration
- 16,000 EUR
- Price
- September
- Start
- May
- Deadline
- Master
- Degree
- Campus
- Format
- Dijon / France
- Location
Program description
Students who complete this special postgraduate program can become competent managers in the global luxury market. The goal of the holistic approach is to implement innovative and best practices in luxury management, supported by an active learning pedagogy.
With the aim of creating and putting into practice successful competitive strategies in the luxury market, students are given the freedom to develop their skills. By use of a variety of instructional scenarios, including group projects, case studies, consultant missions, and business contests, they will acquire practical experience and information from academic lecturers and industry specialists.
Program structure
Seminar courses
- Retail safari field trip
- Foundations of luxury management
Semester 1
- Disruptive strategic management: Operational tools and methods to design
- Consumer behavior and psychology of luxury
- Digital project consulting
- Global marketing strategy
- International luxury marketing: Principles of luxury brand management, Designing and implementing international luxury marketing strategies
- Online & remote negotiation
- Research methods
Semester 2
- Advanced luxury track: Fashion forecasting, Sustainable development, Emerging Markets, Gastronomy and Hospitality
- Detecting and implementing business opportunities
- Reinventing luxury: Disruptions to Luxury Fundamentals, Role of Digitalization
- Luxury entrepreneurship
- International business project
- Business cases
- Closing field trips
- Research methods
Price
Tuition fees for the Master of Science Luxury Management and Innovation — 16,000 EUR.
Requirements for applicants
Academic requirements
- A French Master 1 or an international Bachelor’s degree or 240 ECTS
English language entry requirements
If your first language is not English, then you must demonstrate that you have an appropriate level of English fluency to be eligible to study one of our undergraduate or postgraduate courses. The level of English required will depend on the programme you are applying for.
- IELTS — 6.0
- TOEIC — 785
- TOEFL IBT — 80
- DUOLINGO — 115
About the university
The student has always been at the heart of the development plan of the Ecole Supérieure de Commerce de Dijon (ESC Dijon, now BSB), which was established more than 120 years ago to satisfy the demands of the local industry and wine commerce.
Building on this dedication, it immediately set itself apart with its spirit of innovation and openness to the world.
The institution at BSB has faith in all students and young people. The purpose of the school is to give students the assistance they need to reach their greatest potential and forge their own pathways. Students learn to be bold, resilient, and conscious of their abilities, resources, and ability to take action through BSB.
Students at BSB learn in an atmosphere that promotes global awareness. They excel there, transcend themselves, and change. Most importantly, they learn that their futures are endless. «Where there is will, there is always a way» is what young people discover at BSB. They know that nothing is impossible, but without willpower and hard work, nothing happens.
Academic excellence
Triple accredited by AACSB, EQUIS and AMBA, BSB is part of the top 1% of Business Schools in the world.
