MBA - Wine and Spirits Business
- 1,5 years
- Duration
- 34,000 EUR
- Price
- September
- Start
- May
- Deadline
- MBA
- Degree
- Campus
- Format
- Dijon / France
- Location
Program description
No matter your goals—growing in your job, retraining in your passion, or taking over a company—our MBA program is customized.
Enrolling in the MBA wine and spirits business course gives you access to one of the industry's most thorough programs at the intersection of business and passion for a tough and exciting topic.
MBA program, launched in 2013, is fully integrated within the school. The program introduces students to the wine and spirits industry, encompassing consumer, emerging, and production markets.
The Wine & Spirits Business MBA program targets high-potential students with at least three years of work experience and a passion for wines and spirits.
This top-tier AMBA-accredited education focuses completely on strategy and company development for professionals. By teaching students about the wine and spirits sector, they can understand global market demands.
Program structure
Semester 1
During the first semester, you will be required to study:
- Product knowledge
- Viticulture & oenology
- Sensory analysis
- Wines of the world
- Liquors and spirits from around the world
- Training in WSET 2 and 3 wines as well as WSET Spirits
- Strategic management
- Economic environment
- Market and players: business strategy, market assessment and analysis
- Wine and society: the challenges of the sector: social responsibility of companies in the sector
- Wine and spirits marketing: consumer behavior, brand positioning, brand action plan, business review, creative development process
- Finance for companies in the wine sector
- Law
- Fall seminar (Champagne)
- International and contemporary legal issues
- Career and leadership
- Leadership workshop
- entrepreneurship
- Career choice and professional image management
Semester 2
During the second semester, you will study:
- Liquors and spirits from around the world
- Wine/spirits sector and studies
- Wine tourism
- International markets and distribution
- Export strategy
- Negotiation training
- Logistics
- Innovation
- Adopting innovation in the sector
- Strategic planning and disruption
- Digitalization
- Career and leadership
- entrepreneurship
- Human resources and business organization
- Professional image management
It is during the second semester that take place The study trip to New York and the participation in Prowein lounge
Price
Tuition fees for the MBA — 34,000 EUR.
Requirements for applicants
Academic requirements
- A Bachelor’s degree + at least three years of professional work experience in any fields.
English language entry requirements
If your first language is not English, then you must demonstrate that you have an appropriate level of English fluency to be eligible to study one of our undergraduate or postgraduate courses. The level of English required will depend on the programme you are applying for.
- IELTS — 6.5
- TOEIC — 800
- TOEFL IBT — 90
- DUOLINGO — 125
About the university

The student has always been at the heart of the development plan of the Ecole Supérieure de Commerce de Dijon (ESC Dijon, now BSB), which was established more than 120 years ago to satisfy the demands of the local industry and wine commerce.
Building on this dedication, it immediately set itself apart with its spirit of innovation and openness to the world.
The institution at BSB has faith in all students and young people. The purpose of the school is to give students the assistance they need to reach their greatest potential and forge their own pathways. Students learn to be bold, resilient, and conscious of their abilities, resources, and ability to take action through BSB.
Students at BSB learn in an atmosphere that promotes global awareness. They excel there, transcend themselves, and change. Most importantly, they learn that their futures are endless. «Where there is will, there is always a way» is what young people discover at BSB. They know that nothing is impossible, but without willpower and hard work, nothing happens.
Academic excellence
Triple accredited by AACSB, EQUIS and AMBA, BSB is part of the top 1% of Business Schools in the world.