Undergraduate Certificate Program - Luxury Brand Management
- 4 months
- Duration
- 9,000 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Campus
- Format
- Milan / Italy
- Location
- Domus Academy Milano
- School
Program description
Learn the ins and outs of developing luxury brand value, messaging, and customer experiences.
You will have the chance to take a wide range of theoretical classes taught by professionals in the field, as well as practical workshops where you can work side-by-side with students from all over the world and different academic backgrounds.
The Semester Course format is divided into two sections.
Each module will have one theoretical course and one workshop, but the specifics of these will vary depending on when your program officially begins.
Program structure
FIRST INTAKE (September)
- STRATEGIC BRANDING
The primary objective of the Strategic Branding course is to assist students in performing a thorough strategic market analysis, which is crucial to the success of any venture, no matter how far-fetched the original idea.
- DIGITAL COMMUNICATION
The goal of the workshop is to help students evaluate cutting-edge digital communication strategies that can be used by high-end and lifestyle companies. To be more specific, you should develop and implement communication strategies that boost both your company's bottom line and your brand's reputation in the marketplace.
- INTEGRATED COMMUNICATION STRATEGY
Students will learn how to develop and implement marketing and public relations campaigns for high-end fashion and luxury goods companies.
- STRATEGIC BRAND MANAGEMENT
Students leave the workshop with the tools they need to assess the viability of various growth strategies, including new product/service creation, brand/line expansion, alternative business model creation, and more.
SECOND INTAKE (November)
- INTEGRATED COMMUNICATION STRATEGY
- STRATEGIC BRAND MANAGEMENT
- STRATEGIC BRANDING
- DIGITAL COMMUNICATION
THIRD INTAKE (February)
- STRATEGIC BRANDING
- DIGITAL COMMUNICATION
- INTEGRATED COMMUNICATION STRATEGY
- STRATEGIC BRAND MANAGEMENT
Price
Fee for 15 weeks education is 9000.00 euro for international students
Requirements for applicants
ENTRY REQUIREMENTS
General entry requirements include:
- At least 15 years of previous education
- Holding a first level academic degree (Bachelor degree or academic diploma) in fields related to the selected study program; our Semester’s Programmes are also open to students with a different degree or diploma, provided that the applicant is motivated by strong interest in the program’s topics and demonstrates the necessary technical skills.
- Certificate of English language (IELTS 5.0 Academic or equivalent on entry)
- Semester’s Programmes are open also to professionals with a previous background in the related field of study
PREPARE SUPPORTING DOCUMENTS
The required documents for application are:
- Completed application form
- Artistic and professional portfolio of projects (not mandatory for Semester’s Programmes of MFM, MLBM, MBD and MSD)
- Essay Assignment only for Semester’s Programmes in Service Design
- Curriculum vitae
- Motivational letter
- Copy of Bachelor’s Degree or Academic Diploma translated into English or official certificate of expected Graduation issued by the Institution
- Copy of Bachelor’s Degree or Academic Diploma’s official transcript / mark sheet translated into English or most updated official transcript / mark sheet if not graduated yet
- Documentation regarding further courses or seminars attended (if available)
- English language certificate (IELTS 5.0 Academic or equivalent)
- Copy of passport
- Application fee of €100
About the university
Early in the 1980s, Milan became a center for Italian fashion and design. Yet, no one in the city was teaching design in a formal way. In order to fill this void and guide the next generation of designers, prominent art critics and designers saw a unique opportunity. Domus Academy was established in 1982 as Italy's first graduate school of design.
The founders wanted to create a school where people from all walks of life could learn from and teach to each other. A university that combines cutting-edge research and forward-thinking initiatives with the goal of advancing the field of design.
Programmes
- Design Courses
- Fashion Courses
- Business Courses
- Experience Courses
Milan is a hub for avant-garde designers and artists who share your vision. Students will get the opportunity to meet some of Italy's most talented artists and designers at major architecture and design firms, cutting-edge advertising agencies, and stores carrying up-and-coming designer labels.
