Advanced Diploma - Marketing (Business Administration)
- 3 years
- Duration
- 14,884 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Campus
- Format
- Oshawa / Canada
- Location
- Durham College
- School
Program description
You can stick out to potential employers with the knowledge and experience you gain over the course of this three-year program in areas such as digital automation and analysis, marketing management, consumer psychology, and gamification. You will improve your analytical and social abilities, both highly sought after by modern companies.
This program is unique in that it allows students to gain practical experience in the field through internships and marketing projects with over a hundred different businesses. Both the four-week unpaid internship and the four-month paid co-op offer valuable work experience and the chance to make valuable connections in the area.
The final course in the program will have you working in teams to create an integrated marketing plan for an actual company. This groundbreaking program is offered nowhere else in the country and is designed to replicate the fast-paced world of modern marketing.
Program structure
SEMESTER 1
- Introduction to Accounting
- Business Computer Applications 1
- Financial Planning
- Human Resource Management 1
- Marketing 1
- Supply Chain Management
SEMESTER 2
- Communication Foundations
- Business Computer Applications 2
- Macroeconomics
- Business Mathematics
- Marketing Presentation Skills
- Marketing 2
SEMESTER 3
- Business Communications 2
- Computer Apps In Marketing
- Principles Of Sales
- Microeconomics
- Marketing Research Techniques
- Integrated Marketing Communication
SEMESTER 4
- Marketing Law
- Project Management for Marketing
- Design Literacy for Marketing
- Channel and Retail Marketing
- Digital Marketing
- Statistics for Business
SEMESTER 5
- Advanced Computer Applications for Marketing
- Field Placement Seminar
- Consumer Behaviour
- Data Analysis for Marketing
- Advanced Market Research
- Marketing Case Analysis
- Financial Analysis for Marketing
SEMESTER 6
- Field Placement
- Critical Thinking and Ethics
- Cross-Functional Collaboration
- Marketing Management
- International Marketing
- New Media Marketing
Price
YEAR 1
SEMESTER 1
- Tuition: 7,442.05 CAD
- Program Fee: 149.16 CAD
- Ancillary Fee: 1,182.11 CAD
- DCSI Ancillary Fee*: 386.89 CAD
Total: 9,160.21 CAD
SEMESTER 2
- Tuition: 7,442.04 CAD
- Program Fee: 0 CAD
- Ancillary Fee: 480.71 CAD
- (DCSI) Ancillary Fee: 102.75 CAD
Total: 8,025.5 CAD
YEAR 2
SEMESTER 3
- Tuition: 7,326.23 CAD
- Program Fee: 187.67 CAD
- Ancillary Fee: 1,162.9 CAD
- DCSI Ancillary Fee: 386.89 CAD
Total: 9,063.69 CAD
SEMESTER 4
- Tuition: 7,326.22 CAD
- Program Fee: 0 CAD
- Ancillary Fee: 461.5 CAD
- DCSI Ancillary Fee: 102.75 CAD
Total: 7,890.47 CAD
YEAR 3
SEMESTER 5
- Tuition: 7,326.09 CAD
- Program Fee: 192.1 CAD
- Ancillary Fee: 1,162.9 CAD
- DCSI Ancillary Fee: 386.89 CAD
Total: 9,067.98 CAD
SEMESTER 6
- Tuition: 7,326.09 CAD
- Program Fee: 0 CAD
- Ancillary Fee: 461.5 CAD
- DCSI Ancillary Fee: 102.75 CAD
Total: 7,890.34 CAD
*Durham College Students International
The total cost may vary depending on the time of enrollment
Requirements for applicants
- Matured student status (applicants who are over 19 years old and do not have a high school diploma)
- Grade 12 English (C or U)
- Grade 11 mathematics (C, M or U)
- English language proficiency
- Academic IELTS: 6.0, no band score less than 5.5
- IBT TOEFL: 80, with minimum section scores of 20
- PTE Academic: 53 minimum overall, no section below 49 L,W,S,R
- CAEL: Overall scores of 60 with no section below 60
- DET 105
About the university
Since its inception in 1967, Durham College (DC) has been guided by the following ideals:
- an unwavering dedication to student success;
- high-quality programs led by exceptional teachers with real-world experience;
- graduates who have gone on to excellent professional success;
- a treasured relationship with the community.
Durham College has Oshawa and Whitby campuses, Ontario, Canada.
More than 140 full-time programs in a wide range of disciplines are available to students at Durham College (DC), giving them a great chance to succeed in their chosen areas. Students in the District of Columbia excel in a wide variety of fields, including sustainable practice innovation, creative writing, design, filmmaking, and animation, service to others in the areas of health and social welfare, and legal advocacy.
Durham College is a values-based institution that prioritizes its students' and community's needs first. To this end, we've made it a priority to create a welcoming culture within our college.
