Advanced Diploma - PR and Strategic Communications
- 2 years
- Duration
- Upon request
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Campus
- Format
- Oshawa / Canada
- Location
- Durham College
- School
Program description
Communications and media relations experts, as well as public relations specialists, are in high demand in Canada because of their ability to spread important messages through compelling media such as articles, videos, social media, live events, and funding campaigns.
Whether you're in the business of athletics, fashion, music, television, or healthcare, the services of a talented public relations expert are crucial to your success. Our grads are in great demand in this expanding field, and they have many options for employment. Two different outdoor experiences are a part of the practical training. The compressed program at Durham College is the only one of its kind in Ontario, and it prepares students to join the workforce in just two years.
Students should be aware that they will need to invest in their own laptop computer if they participate in this course.
Program structure
SEMESTER 1
- Communication Foundations
- Electronic Publishing I
- Digital Presentations
- Marketing for P.R. Practitioners
- Digital Photography
- Introduction to Public Relations
- Research for Public Relations Practitioners
SEMESTER 2
- Electronic Publishing II
- Public Relations Copy Writing I
- Digital Imaging for Public Relations
- Writing for Public Relations
- General Elective Credit
- Corporate Management
- Public Relations Techniques
SEMESTER 3
- Public Relations Copy Writing II
- Electronic Publishing II
- Magazine Design for Public Relations
- Electronic Media Production
- Public Relations Business Writing
- Media Relations
- Strategic Communications Planning
SEMESTER 4
- Publication Management
- Freelance P.R. Writing
- Field Placement Seminar & Portfolios
- Social Media & Web Principles
- Event Planning and Fund Development
- Non-Profit Placement
SEMESTER 5
- Field Placement - Public Relations
Price
Requirements for applicants
- Matured student status (applicants who are over 19 years old and do not have a high school diploma)
- Grade 12 English (C or U) (minimum 60 per cent)
- English language profeciency
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- Academic IELTS: 6.0, no band score less than 5.5
- IBT TOEFL: 80, with minimum section scores of 20
- PTE Academic: 53 minimum overall, no sectionbelow 49 L,W,S,R
- CAEL: Overall scores of 60 with no section below 60
- DET 105
About the university
Since its inception in 1967, Durham College (DC) has been guided by the following ideals:
- an unwavering dedication to student success;
- high-quality programs led by exceptional teachers with real-world experience;
- graduates who have gone on to excellent professional success;
- a treasured relationship with the community.
Durham College has Oshawa and Whitby campuses, Ontario, Canada.
More than 140 full-time programs in a wide range of disciplines are available to students at Durham College (DC), giving them a great chance to succeed in their chosen areas. Students in the District of Columbia excel in a wide variety of fields, including sustainable practice innovation, creative writing, design, filmmaking, and animation, service to others in the areas of health and social welfare, and legal advocacy.
Durham College is a values-based institution that prioritizes its students' and community's needs first. To this end, we've made it a priority to create a welcoming culture within our college.
