Certificate - Advertising (Digital Media Management)
- 1 year
- Duration
- 16,204 CAD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Campus
- Format
- Oshawa / Canada
- Location
- Durham College
- School
Program description
The way we interact, work, play, and shop is continuously altering in the ever-changing world of digital media. Effective digital marketing is more important than ever because there are dozens of messages vying for our attention every day. Digital media enthusiasts are the target audience for our graduate program.
As part of their experiential learning program, students collaborate directly with clients at Collaboragency, our on-campus advertising agency, to create authentic digital marketing and advertising solutions.
Students gain real-world experience and professional success by utilizing state-of-the-art tools and technology, such as advanced artificial intelligence (AI) applications.
Program structure
SEMESTER 1
- Digital Strategy Foundations
- Content Marketing and Management
- Paid Media Advertising
- Copywriting for Digital Media
- Project Management and Team Dynamics
- Graphic Design for Digital Media 1
SEMESTER 2
- Digital Transformation and The Customer Experience (Cx)
- Digital Media Planning and Technology
- Digital Analytics Management
- Digital Media Career Choices
- Graphic Design for Digital Media 2
- Digital Agency Operations
Price
YEAR 1
SEMESTER 1
- Tuition: 8,101.86 CAD
- Program Fee: 370 CAD
- Ancillary Fee: 1,182.11 CAD
- DCSI Ancillary Fee*: 386.89 CAD
Total: 10,040.86 CAD
SEMESTER 2
- Tuition: 8,101.86 CAD
- Program Fee: 0 CAD
- Ancillary Fee: 480.71 CAD
- DCSI Ancillary Fee: 102.75 CAD
Total: 8,685.32 CAD
*Durham College Students International
The total cost may vary depending on the time of enrollment
Requirements for applicants
- Diploma or degree in advertising, marketing, communications, or a related field OR A minimum of three years of related industry experience detailed in a professional resumé with a letter of intent may be considered
- English language proficiency
- Academic IELTS: 6.5, no band score less than 6.0
- IBT TOEFL: 88, with minimum section scores of 22
- PTE Academic: 60 minimum overall, no section below 57 L,W,S,R
- CAEL: Overall score of 70, no section below 70
- DET 110
RECOMMENDED
- Strong communication skills, both written and verbal
About the university
Since its inception in 1967, Durham College (DC) has been guided by the following ideals:
- an unwavering dedication to student success;
- high-quality programs led by exceptional teachers with real-world experience;
- graduates who have gone on to excellent professional success;
- a treasured relationship with the community.
Durham College has Oshawa and Whitby campuses, Ontario, Canada.
More than 140 full-time programs in a wide range of disciplines are available to students at Durham College (DC), giving them a great chance to succeed in their chosen areas. Students in the District of Columbia excel in a wide variety of fields, including sustainable practice innovation, creative writing, design, filmmaking, and animation, service to others in the areas of health and social welfare, and legal advocacy.
Durham College is a values-based institution that prioritizes its students' and community's needs first. To this end, we've made it a priority to create a welcoming culture within our college.
