Certificate - Public Relations
- 1 year
- Duration
- 15,883 CAD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Campus
- Format
- Oshawa / Canada
- Location
- Durham College
- School
Program description
In response to the growing demand for PR professionals, this graduate certificate program in PR teaches students in-demand communication skills to succeed in a variety of careers. This curriculum provides specific courses in social responsibility, data collection and analysis, professional writing, media and influencer relationships, internet accessibility, and community relationship-building to give students a well-rounded PR education.
Graduates may use project management tools to develop and execute public relations campaigns, analyze data to evaluate project success and alignment with corporate goals, and collaborate in project teams. Understanding accessibility rules in Ontario (AODA), Canada (ACA and other provincial acts), and other nations offers graduates an edge in the job market and allows them to confidently create accessible digital content.
Students can apply their learning during an optional 14-week, 420-hour work period. They will be prepared to employ their multi-media, public relations, and communications skills in an agency, communications team, or organization. This optional work term allows graduates to transition into full-time employment and obtain career experience. DC is always there to help students get their job term.
Program structure
SEMESTER 1
- Ethics, Corporate Social Responsibility and Sustainability
- Platforms, Mediums and Technology
- Theorizing Public Relations
- Diverse, Equitable and Inclusive Communications
- Writing Studio 1: Informative Writing
- Data Collection: Evidence-Informed Practice
SEMESTER 2
- Data Analysis: Strategic Communication
- Indigenous and Marginalized Community Relations
- Media and Influencer Relations
- Multimedia Studio
- Writing Studio 2: Persuasive Writing
- Professional Practice
Price
YEAR 1
SEMESTER 1
- Tuition: 7,941.32 CAD
- Program Fee: 190 CAD
- Ancillary Fee: 1,182.11 CAD
- DCSI Ancillary Fee*: 386.89 CAD
Total: 9,700.32 CAD
SEMESTER 2
- Tuition: 7,941.32 CAD
- Program Fee: 0 CAD
- Ancillary Fee: 480.71 CAD
- DCSI Ancillary Fee: 102.75 CAD
Total: 8,524.78 CAD
*Durham College Students International
The total cost may vary depending on the time of enrollment
Requirements for applicants
- Ontario College Diploma, Ontario College Advanced Diploma or Degree
- English language proficiency
- Academic IELTS: 6.5, no band score less than 6.0
- IBT TOEFL: 88, with minimum section scores of 22
- PTE Academic: 60 minimum overall, no section below 57 L,W,S,R
- CAEL: Overall score of 70, no section below 70
- DET 110
About the university
Since its inception in 1967, Durham College (DC) has been guided by the following ideals:
- an unwavering dedication to student success;
- high-quality programs led by exceptional teachers with real-world experience;
- graduates who have gone on to excellent professional success;
- a treasured relationship with the community.
Durham College has Oshawa and Whitby campuses, Ontario, Canada.
More than 140 full-time programs in a wide range of disciplines are available to students at Durham College (DC), giving them a great chance to succeed in their chosen areas. Students in the District of Columbia excel in a wide variety of fields, including sustainable practice innovation, creative writing, design, filmmaking, and animation, service to others in the areas of health and social welfare, and legal advocacy.
Durham College is a values-based institution that prioritizes its students' and community's needs first. To this end, we've made it a priority to create a welcoming culture within our college.
