Diploma - Advertising and Promotion
- 2 years
- Duration
- 14,884 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Campus
- Format
- Oshawa / Canada
- Location
- Durham College
- School
Program description
This program is for you if you love creativity and want to create effective advertising and promotional strategies. We live in a digital transformation and disruption era, where advertisers are always competing for consumer attention and'screen-time.' 'Big tech' advancements will continue to influence how we work, shop, and communicate. Advertisers and businesses must respond with effective messaging and build long-lasting, meaningful connections in order to remain relevant.
The Advertising and Promotion program will provide you with the knowledge, skills, and experience you need to pursue a rewarding career in the advertising sector. You may start a career in an advertising agency, a research or production firm, or a media organization; we'll help you find a path that matches your interests and skill set. You will get experience working as an account agent, creative production artist, and media planner at the campus agency - collaboragency. Students experiment with creativity by developing and creating genuine advertising for various media platforms. This program will allow you to accomplish it all, whether you like to develop, invent, or implement ideas.
Program structure
SEMESTER 1
- Communication Foundations
- Introduction to Advertising and Integrated Marketing Communications
- Copywriting for Advertising
- Administrative Applications for Advertising
- Design for Advertising (Theory)
- Photography Image and Editing
SEMESTER 2
- Selling and Presentation Techniques
- Design for Print Advertising
- Design for Online Advertising 1
- Media Fundamentals
- Digital Strategy and Insights
- Marketing Research and Planning
SEMESTER 3
- Search Marketing and SEO
- Strat Writing for Advs and Pr
- Design for Online Advertising 2
- Strategic Media Planning
- Advertising Creative Production
- Advertising Account Management
- Project Management
SEMESTER 4
- Emerging Trends and tools In Advertising
- Advertising Campaigns
- Portfolio Development for Advertising
- Professional Practice for Advertising
- Digital Analytics
- Advertising Creative Production
- Advertising Account Management
- Field Placement
Price
YEAR 1
SEMESTER 1
- Tuition: 7,442.05 CAD
- Program Fee: 370 CAD
- Ancillary Fee: 1,182.11 CAD
- DCSI Ancillary Fee*: 386.89 CAD
Total: 9,381.05 CAD
SEMESTER 2
- Tuition: 7,442.04 CAD
- Program Fee: 0 CAD
- Ancillary Fee: 480.71 CAD
- (DCSI) Ancillary Fee: 102.75 CAD
Total: 8,025.5 CAD
YEAR 2
SEMESTER 3
- Tuition: 7,326.23 CAD
- Program Fee: 275 CAD
- Ancillary Fee: 1,162.9 CAD
- DCSI Ancillary Fee: 386.89 CAD
Total: 9,151.02 CAD
SEMESTER 4
- Tuition: 7,326.22 CAD
- Program Fee: 0 CAD
- Ancillary Fee: 461.5 CAD
- DCSI Ancillary Fee: 102.75 CAD
Total: 7,890.47 CAD
*Durham College Students International
Requirements for applicants
- Matured student status (applicants who are over 19 years old and do not have a high school diploma)
- Grade 12 English (C or U)
- English language proficiency
- Academic IELTS: 6.0, no band score less than 5.5
- IBT TOEFL: 80, with minimum section scores of 20
- PTE Academic: 53 minimum overall, no sectionbelow 49 L,W,S,R
- CAEL: Overall scores of 60 with no section below 60
- DET 105
About the university
Since its inception in 1967, Durham College (DC) has been guided by the following ideals:
- an unwavering dedication to student success;
- high-quality programs led by exceptional teachers with real-world experience;
- graduates who have gone on to excellent professional success;
- a treasured relationship with the community.
Durham College has Oshawa and Whitby campuses, Ontario, Canada.
More than 140 full-time programs in a wide range of disciplines are available to students at Durham College (DC), giving them a great chance to succeed in their chosen areas. Students in the District of Columbia excel in a wide variety of fields, including sustainable practice innovation, creative writing, design, filmmaking, and animation, service to others in the areas of health and social welfare, and legal advocacy.
Durham College is a values-based institution that prioritizes its students' and community's needs first. To this end, we've made it a priority to create a welcoming culture within our college.
