Diploma - Tourism (Destination Marketing)
- 2 years
- Duration
- 14,885 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Campus
- Format
- Whitby / Canada
- Location
- Durham College
- School
Program description
Marketers for tourist destinations are experts in a wide range of fields who work together to boost the local economy and improve the quality of life for visitors.
Students in this program gain the skills necessary to maintain high levels of service and quality throughout the entire customer lifecycle, create an online and social media presence and marketing plans that support business objectives and build brand awareness, network effectively, pursue entrepreneurial opportunities in destination marketing, and conduct extensive market research and customer analytics to inform the design of innovative tourist experiences.
Graduates will take charge of and lend support to business development projects that enhance a region's profile in the eyes of potential visitors, investors, and talent recruits. Armed with a wide range of expertise, they aid destinations in realizing substantial economic effects that boost local employment, long-term viability, and overall quality of life.
Program structure
SEMESTER 1
- Communication Foundations
- Computers for Hospitality
- Customer Service
- Introduction to Tourism and Hospitality
- Niche Tourism
- Destinations
SEMESTER 2
- Career Planning
- The Business Of Tourism
- Event Management
- Digital Marketing tools
- Marketing and Social Media
- Sustainable Tourism Development
SEMESTER 3
- Field Placement Preparation
- Human Resource Management for Hospitality
- Business Research Methodology
- Farm to Table Tourism
- Destination Development
- Attraction Operations
SEMESTER 4
- Entrepreneurship
- Advanced Marketing
- Field Placement
- Capstone Project
- International Tourism
- Tourism Product Development
Price
YEAR 1
SEMESTER 1
- Tuition: 7,442.05 CAD
- Program Fee: 300 CAD
- Ancillary Fee: 1,182.11 CAD
- DCSI Ancillary Fee*: 386.89 CAD
Total: 9,311.52 CAD
SEMESTER 2
- Tuition: 7,442.04 CAD
- Program Fee: 0 CAD
- Ancillary Fee: 480.71 CAD
- (DCSI) Ancillary Fee: 102.75 CAD
Total: 8,025.5 CAD
YEAR 2
SEMESTER 3
- Tuition: 7,326.7 CAD
- Program Fee: 255 CAD
- Ancillary Fee: 1,162.9 CAD
- DCSI Ancillary Fee: 386.89 CAD
Total: 9,131.49 CAD
SEMESTER 4
- Tuition: 7,326.7 CAD
- Program Fee: 0 CAD
- Ancillary Fee: 461.5 CAD
- DCSI Ancillary Fee: 102.75 CAD
Total: 7,890.95 CAD
*Durham College Students International
Requirements for applicants
- Matured student status (applicants who are over 19 years old and do not have a high school diploma)
- Grade 12 English (C or U)
- English language proficiency
- Academic IELTS: 6.0, no band score less than 5.5
- IBT TOEFL: 80, with minimum section scores of 20
- PTE Academic: 53 minimum overall, no section below 49 L,W,S,R
- CAEL: Overall scores of 60 with no section below 60
- DET 105
About the university
Since its inception in 1967, Durham College (DC) has been guided by the following ideals:
- an unwavering dedication to student success;
- high-quality programs led by exceptional teachers with real-world experience;
- graduates who have gone on to excellent professional success;
- a treasured relationship with the community.
Durham College has Oshawa and Whitby campuses, Ontario, Canada.
More than 140 full-time programs in a wide range of disciplines are available to students at Durham College (DC), giving them a great chance to succeed in their chosen areas. Students in the District of Columbia excel in a wide variety of fields, including sustainable practice innovation, creative writing, design, filmmaking, and animation, service to others in the areas of health and social welfare, and legal advocacy.
Durham College is a values-based institution that prioritizes its students' and community's needs first. To this end, we've made it a priority to create a welcoming culture within our college.
