Bachelor International Management – Digital Business
- 3 years
- Duration
- 210,000 AED
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Dubai / United Arab Emirates
- Location
Program description
Building effective digital ecosystems is crucial to ensuring the expansion of commercial organizations on a worldwide scale. Businesses can employ creative methods to increase economic, financial, and consumer pleasure by utilizing digital business techniques.
New value-added opportunities, increased profitability, and productivity are all made possible by digital business. Cloud technology, blockchain, artificial intelligence, the Internet of Things (IoT), and data analytics are well-known elements of digital business. Two excellent examples of internet enterprises are Amazon and Etsy. Additional instances include drop-shipping, eCommerce, web design, social media and content marketing, and virtual assistants.
The Bachelor of Digital Business degree from EM Normandie will give students the skills and information they need to create digital ecosystems and guide business teams to new heights of productivity and achievement.
Program structure
Year 1
- Business Ethics and Law
- Academic Writing
- UAE Studies
- Accounting
- Introduction to Finance
- Business Maths
- Elementary Statistics
- Office Application
- Consumer Behaviour
- Principles of Management
- 2-Months Internship
Year 2
- International Marketing
- Project Management
- Business Data and Analytics
- Principles of Business Strategy
- Distribution Channels
- Financial Analysis
- Micro and Macro Economics
- Organisational Behaviour
- Market Research
- MIS and Operations Management
- Management Control
- Strategic Marketing
- Business Negotiation
- Entrepreneurship in a Digital Ecosystem
Mandatory mobility to France in the fall semester
Year 3
- Dissertation Research Methods
- Marketing Management
- Banking and International Payments
- IoT and Blockchain
- International Finance
- Geopolitics and Multicultural Management
- Digital Marketing Applications
- Internet Law and Cybersecurity
- E-Commerce Operations
- Business Game
- Bachelor Thesis
- International Business Challenge
- Internship of 4 months (in the UAE or abroad)
Price
Tuition fees at EM Normandie are paid per semester based on your subjects.
Tuition Fees*
- BIM Year 1 – 70,000 AED
- BIM Year 2 – 70,000 AED
- BIM Year 3 – 70,000 AED
Once-Off Fees:
- Admissions Fee – 1,500 AED
- Registration Fee – 1,200 AED
- Graduation Fee – 2,000 AED
- Alumni Membership – 2,000 AED
*VAT is not included for the above-mentioned fees
Requirements for applicants
Attestat (Russia, Kazakhstan, Kyrgyzstan, Turkmenistan, Uzbekistan, Tajikistan, Azerbaijan)*
- High School Minimum Score — 3 out of 5
Low Maths score
- Students with low/no Math score ( not meeting the minimum required) will be conditionally admitted and be required to take the preparatory Math course in the first semester and pass with a minimum of 50% ; otherwise, they will not be able to enroll for any further semester.
- These students will be allowed to register in up to 12 credits of selected BIM GE courses which are counted towards the undergraduate degree.
English Proficiency Requirements
Students must meet one of the following:
- IELTS (Academic): Minimum score of 5.0
- TOEFL (Paper-Based): Minimum score of 500
- TOEFL (Internet-Based): Minimum score of 61
- TOEFL (Computer-Based): Minimum score of 173
- TOEIC: Minimum score of 750
- Cambridge English: Advanced – Minimum overall score
- PTE Academic: Minimum score of 41
- CEFR: B1
- Duolingo English Test: Minimum score of 90
Students who don’t have English proficiency requirements met at the start of the semester will be conditionally admitted for one semester and will be required to take the English preparatory course recommended based on the placement test. The students will be allowed to take maximum 2 General Education courses during the period of conditional admission. The conditional admission period may be extended by one semester based on the President’s approval.
*If you have other certificates, please contact the Edumapple manager for consultation.
About the university

EM Normandie, one of the oldest French business schools and a member of the Conférence des Grandes Écoles (CGE), was established in 1871 by traders Jules and Jacques Siegfried. Over 7,000 students globally are currently being trained to become future leaders and changemakers thanks to its 150 years of history and creativity.
EM Normandie, which is ranked in the Financial Times 2023 Top 65 and in the top 1% of business schools worldwide, offers a top-notch education by fusing experience and innovation.
The school has six campuses: Oxford, Dublin, Caen, Paris, Dubai, and Le Havre. Encouraging generations to think, learn, and create for a sustainable future is its goal. With a central location in Dubai, EM Normandie is internationally recognized by AACSB, EQUIS, AMBA, CIPS and CIM and locally accredited by the CAA.