Master - International Marketing and Business Development
- 1 year
- Duration
- 118,000 AED
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Dubai / United Arab Emirates
- Location
Program description
A Master of Science in International Marketing and Business Development from EM Normandie Business School provides the essential knowledge to navigate these changing marketplaces at a time when companies are growing internationally. Through the integration of cutting-edge marketing strategies, this curriculum trains participants to become skilled global business navigators.
We expect our alums to lead the way in international marketing and be the creative forces behind groundbreaking projects because of the extensive knowledge they will have gained about international markets. Students learn about global consumer trends, the ins and outs of digital marketing, and strategies for breaking into new markets through practical exercises and real-world case studies.
Program structure
Core subjects:
- International Marketing Management and International Market research techniques
- Multicultural Management and Cases in International marketing
- International operations management and Business negotiation
- Ecommerce, digital marketing and strategy and international development
- Brand and Services marketing and project management
- Research Methodology and Dissertation Outline
- Business Case competition 1+2
- Internship of 4 months at the end of year 1
- Final Dissertation
Electives (Students are required to select 3 elective courses in year 1)
- Critical issues in Management
- Cases in ethical and sustainable development
- Leading in multicultural environments
- Business strategy and performance
- Change Management and organizational Transformation
- Digitalization and corporate finance
- Digital disruption and industry 4.0
Price
Program tuition fee is 118,000 AED* with a complimentary internship. A variety of scholarships are offered to encourage students to develop academic strength, discipline, and a sense of community.
Once-Off Fees:
- Admissions Fee – 1,500 AED
- Registration Fee – 1,200 AED
- Graduation Fee – 2,000 AED
- Alumni Membership – 2,000 AED
*VAT is not included for the above-mentioned fees
Requirements for applicants
For Full admission, the applicant must satisfy the following:
- The applicant for IMBD program is a holder of a Bachelor’s degree in the area of Business or Management (BBA, BSC- Business and Management) with a minimum cumulative GPA of 3.0 on a scale of 4.0, or its equivalent.
- The applicant achieved the minimum required score of proficiency test in English with a valid certificate as the following:
- For Master’s programs taught in English, the applicant has achieved an EmSAT English with a minimum score of 1400 or its equivalent (Applicants for Master programs taught in English may be exempted from the English proficiency requirement only for students who undertook all their schooling (K-12) plus a Bachelor’s degree in English in a reference English-speaking country (e.g. UK, USA, Australia, New Zealand).
- The applicant passed the interview before the Admission Committee to determine the suitability of the applicant for the College.
Subject to availability of seats, conditional admission may be granted if the applicant fulfills the above listed general conditions of full admission, but his/her CGPA is between 2.0 and 2.99, or if (the program is taught in English) his/her EmSAT English score is between 1250 and less than 1400 or its equivalent.
About the university
EM Normandie, one of the oldest French business schools and a member of the Conférence des Grandes Écoles (CGE), was established in 1871 by traders Jules and Jacques Siegfried. Over 7,000 students globally are currently being trained to become future leaders and changemakers thanks to its 150 years of history and creativity.
EM Normandie, which is ranked in the Financial Times 2023 Top 65 and in the top 1% of business schools worldwide, offers a top-notch education by fusing experience and innovation.
The school has six campuses: Oxford, Dublin, Caen, Paris, Dubai, and Le Havre. Encouraging generations to think, learn, and create for a sustainable future is its goal. With a central location in Dubai, EM Normandie is internationally recognized by AACSB, EQUIS, AMBA, CIPS and CIM and locally accredited by the CAA.
