Master - Marketing

1 year
9,750 EUR
Oct 2023
Apr 2023
Madrid / Spain
ESERP - Business & Law School

Program description

We are fully aware of the key factor that makes marketing such an exciting adventure: the potential for a modest creative idea to grow into a worldwide campaign that transcends national boundaries. What makes this field of work so appealing now is its ability to dissolve mental barriers and open up fresh avenues for inspiration. There are untapped opportunities waiting to be discovered, and these regions can accommodate your most analytical self, which is necessary for reaching your primary business goals.

And we have identified the ideal middle ground between imagination and logic: the Master of Marketing will teach you how to raise brand recognition, create new campaigns, and evaluate their success with cutting-edge digital tools. A potent mix that yields invaluable information for establishing a brand in both the more staid offline world and the dynamic online one of today.

Program structure


  • Corporate governance and business strategy
  • Leadership, team management and digital transformation
  • International legal and tax framework


  • Skills' tower of babel
  • Business garage
  • E-consumer


  • Intelligent Applications on Business Processes
  • Learning by Playing
  • Lean Startup
  • Professional Tools


  • News Trends in Marketing Management
  • Digital Operations Management
  • Strategic Sells Management
  • Digital Marketing Strategy
  • Inbound Marketing
  • Marketing Intelligence


  • Business Finance
  • Innovation And Disruption


This subject has two objectives. The first one is to learn the features of quantitative and qualitative market research, the way to manage research projects and the use of appropriate tools. The second objective is aimed at measuring results and data analysis, analysis and metrics on the Internet, data presentation and main applications for market research.


  • Total price: 9,750 EUR (excluding the costs of issuing diplomas)
  • 5% discount for propmt payment.
  • Enrolment fee: 1,800 EUR

Remaining fee: The rest will be paid in 10 monthly instalments, financed directly by eserp, without interest from October to July of 795 EUR.

Requirements for applicants

  • English/Spanish level minimum B2/certificate or interview in English/Spanish
  • Higher education diploma (BA / MA) or work experience from 4 years
  • CV in Spanish or English
  • International passport
  • Motivational letter in Spanish or English

About the university

Jose Luis Barquero Garcés (1939-2014) was a Spanish professor whose ideas redirected the country's higher education system. By founding Eserp in the 1980s, José Luis made possible what had previously been only a pipe dream for many students: the chance to pursue bilingual university education, with the added bonus of studying abroad and gaining exposure to new prospects on a global scale. This groundbreaking bilingual endeavor has blossomed into a prestigious business school with campuses in Madrid, Barcelona, and Palma de Mallorca.

Great thinkers like Professor Dr. Edward Louis Bernays Freud and Dr. Sam Black were instrumental in Professor Dr. José Luis Barquero Garcés's breakthrough. In addition to establishing a previously nonexistent bilingual university education in Spain, Barquero also succeeded in educating the next generation of business leaders on the value of developing an international perspective. Something we have always believed in and strived to instill in our students here at Eserp Business & Law School.

The creation of a School of Social Sciences and Business that provides practical and effective teaching was the driving force behind the Business School, which has more than 35 years of history and more than 3,500 students from all over the world who come to its classrooms to begin their training, along with a network of more than 41,000 alumni. Learning by Doing and professional speakers create dynamic situations to increase students' skills and decision-making.

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