Bachelor of Arts - Communication & Public Relations

3 years
13,500 EUR/year
Rolling admission
Rolling admission
Multiple Locations / Switzerland , Germany , Spain
EU Business School

Program description

Strong brands, social media campaigns, and individual influencers today drive media by building and fostering relationships with target audiences. The secret to attracting new clients and preserving connections with current ones is this continual conversation.

This course will foster entrepreneurial thinking and address subjects including media strategy, organizational communication, and ethics as well as how to structure public relations campaigns.

Program structure

Year 1

Semester 1

  • Business Management
  • Managing People & Organizations
  • Marketing & UX
  • Impactful Communication
  • Finance & Accounting
  • Innovative Technology in Business

Semester 2

  • Project Management
  • Applied Data Analytics
  • Economics & Enterprise
  • Responsible Management
  • Digital Branding, Advertising & Media Channels
  • Creativity & Design Thinking

Semester 3

  • Logistics & Operations
  • Digital Business
  • Financial Reporting & Analysis
  • Entrepreneurship & Business Development
  • Introduction to Public Relations
  • Interpersonal Communication in Global Contexts

Year 2

Semester 4

  • Strategies in A Disruptive World
  • Marketing in Action
  • Business Research Methods
  • Public Relations Research
  • Event Management
  • Public Relations Strategies, Campaigns & Platforms

Semester 5

  • Creative Business Cases
  • Transformational Change Management
  • Innovation in Business
  • Innovations in Digital Communication
  • Mass Media Ethics & Legislation
  • Negotiation & Lobbying

Year 3

Semester 6

  • Global Business & Strategy
  • The Business Consultancy Project Part I
  • Marketing Across Cultures

Semester 7

  • Developing Leadership & Management
  • The Business Consultancy Project Part II
  • International Entrepreneurship


Munich, Barcelona

  • Tuition per Semsester - 6,750 EUR
  • Dissertation Fee (one time) - 630 EUR
  • Application Fee (one time) - 200 EUR


  • Tuition per Semsester - 14,490 CHF
  • Dissertation Fee (one time) - 840 CHF
  • Application Fee (one time) - 200 CHF

Requirements for applicants

  • 1 certified copy of high school diploma and transcripts or equivalent
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; English native or equivalent.

About the university

EU Business School is a high-ranking, internationally recognized business school with campuses in Barcelona, Geneva, Montreux, Munich, and online. It was founded in 1973.

Our objective is to establish and preserve our principles, which support change, multiculturalism, and diversity, while thoroughly preparing our students to prosper and influence change in the global business environment.

EU students can obtain state-recognized degrees through partnerships with Dublin Business School in Ireland, University of Derby, and London Metropolitan University in the United Kingdom. Students can earn university bachelor's, master's, and MBA degrees through its partnership with Spain's Universidad Católica San Antonio de Murcia (UCAM).

Read more about EU Business School

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