Bachelor of Arts - Digital Communication
- 3 years
- Duration
- 14,100 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Multiple Locations / Spain , Germany
- Location
- EU Business School
- School
Program description
Customer and company boundaries are becoming more hazy as consumers actively participate in the digital world. Strong brands, individual influencers, and social media campaigns that build and strengthen relationships with target audiences are what drive the media landscape of today. Reaching new clients and fostering stronger bonds with current ones depend on this constant communication. A few of the subjects this curriculum will address are media strategy, organizational communication, ethics, and public relations campaign structure.
Start Dates: October, February, June, August.
Program structure
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Introduction to Digital Communication
- Interpersonal Communication in Global Contexts
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Strategic Public Engagement and Communication
- Communicating Value with Branding
- Targeted Digital Media Campaigns
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Digital Graphic Design and Management
- Content Creation in the Digital Era
- Ethics & Legislation for Digital Communication
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Price
- Tuition per Semester - 7,050 EUR
- Dissertation Fee (one time) - 630 EUR
- Application Fee (one time) - 200 EUR
Requirements for applicants
- 1 certified copy of high school diploma and transcripts or equivalent
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; English native or equivalent.
About the university
EU Business School is a high-ranking, internationally recognized business school with campuses in Barcelona, Geneva, Montreux, Munich, and online. It was founded in 1973.
Our objective is to establish and preserve our principles, which support change, multiculturalism, and diversity, while thoroughly preparing our students to prosper and influence change in the global business environment.
EU students can obtain state-recognized degrees through partnerships with Dublin Business School in Ireland, University of Derby, and London Metropolitan University in the United Kingdom. Students can earn university bachelor's, master's, and MBA degrees through its partnership with Spain's Universidad Católica San Antonio de Murcia (UCAM).
