Master - Digital Marketing, Transformation & Design Thinking
- 1 year
- Duration
- 15,600 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Mixed
- Format
- Multiple Locations / Switzerland , Spain
- Location
- EU Business School
- School
Program description
Businesses are undergoing a rapid digital transition, and customers are becoming more informed, demanding, and discerning as a result.
Students will leave the program with the ability to create successful digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products in response to emerging technologies, and comprehend consumer motivation and the basics of search engine algorithms. They will also be taught several methods of concept generation, including the design thinking process.
Start Dates: October, January & April.
Program structure
Term 1
- Digital Marketing Strategies and Social Media
- Analytics, Metrics and UX
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2
- Digital Transformation: Technologies for Maximum Business Impact
- Design Thinking, HCD and UX
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3
-
Digital Entrepreneurship: Exploring Models and Startups
- Tech and Future Trends
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Graduation
- Final Project
Price
Barcelona, Online
- Tuition per term - 5,200 EUR
- Dissertation Fee (one time) - 630 EUR
- Application Fee (one time) - 200 EUR
Geneva
- Tuition per term - 10,780 CHF
- Dissertation Fee (one time) - 840 CHF
- Application Fee (one time) - 200 CHF
Requirements for applicants
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis.
About the university
EU Business School is a high-ranking, internationally recognized business school with campuses in Barcelona, Geneva, Montreux, Munich, and online. It was founded in 1973.
Our objective is to establish and preserve our principles, which support change, multiculturalism, and diversity, while thoroughly preparing our students to prosper and influence change in the global business environment.
EU students can obtain state-recognized degrees through partnerships with Dublin Business School in Ireland, University of Derby, and London Metropolitan University in the United Kingdom. Students can earn university bachelor's, master's, and MBA degrees through its partnership with Spain's Universidad Católica San Antonio de Murcia (UCAM).
