Master - Marketing
- 1 year
- Duration
- 15,600 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Mixed
- Format
- Multiple Locations / Switzerland , Germany , Spain
- Location
- EU Business School
- School
Program description
Consumers' level of sophistication is growing alongside the market's volatility. More than ever, businesses need marketing gurus that can think outside the box and apply fresh strategies.
This curriculum examines the latest marketing approaches and theories from a variety of angles, providing students with a deeper grasp of the interplay between the analytical, strategic, and operational facets of business and the marketing department.
Start Dates: October, January & April.
Program structure
Term 1
- Marketing for International Businesses
- Understanding Consumer and Customer Markets
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2
- Strategic Marketing
- Data-Driven Marketing: The Power of Analytics
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3
- B2B Marketing
- Digital Marketing
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Graduation
- Final Capstone Project
Price
Munich, Barcelona, Online
- Tuition per term - 5,200 EUR
- Dissertation Fee (one time) - 630 EUR
- Application Fee (one time) - 200 EUR
Geneva
- Tuition per term - 10,780 CHF
- Dissertation Fee (one time) - 840 CHF
- Application Fee (one time) - 200 CHF
Requirements for applicants
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis.
About the university
EU Business School is a high-ranking, internationally recognized business school with campuses in Barcelona, Geneva, Montreux, Munich, and online. It was founded in 1973.
Our objective is to establish and preserve our principles, which support change, multiculturalism, and diversity, while thoroughly preparing our students to prosper and influence change in the global business environment.
EU students can obtain state-recognized degrees through partnerships with Dublin Business School in Ireland, University of Derby, and London Metropolitan University in the United Kingdom. Students can earn university bachelor's, master's, and MBA degrees through its partnership with Spain's Universidad Católica San Antonio de Murcia (UCAM).
