MBA - International Marketing

1 year
Duration
‭21,900 EUR
Price
Rolling admission
Start
Rolling admission
Deadline
MBA
Degree
Mixed
Format
Multiple Locations / Switzerland , Germany , Spain
Location
EU Business School
School

Program description

Marketing one's goods and services is crucial to the success of any company. Today's dynamic and multifaceted business environment places a premium on efficient service delivery. Learn about global markets, competitors, product portfolios, and customer behavior with the help of this curriculum.

Students will discover the latest in digital marketing tactics, advertising, and media as they get an understanding of the global marketing industry.

Program structure

Term 1

  • Transformational Management & Leadership
  • Organizational Behavior
  • Financial Reporting & Analysis
  • Marketing in a Digital World
  • Data Analysis for Managers
  • Negotiation
  • Consulting Lab
  • Crafting Your Future

Term 2

  • Corporate Finance
  • People & Talent Management
  • Global Economics
  • Strategy & Decision Making
  • Information Systems & Technology
  • Communication for Success
  • Legal Issues & Business Ethics
  • Crafting Your Future
  • Business Strategy Simulation

Term 3

  • International Marketing
  • Sales Management & Strategy
  • Marketing Research
  • Digital Marketing Strategies
  • Advertising & Media

Graduation

  • Dissertation

Price

Munich, Barcelona, Online

  • Tuition per term - 7,300 EUR
  • Dissertation Fee (one time) - 630 EUR
  • Application Fee (one time) - 200 EUR

Geneva

  • Tuition per term - 13,250 CHF
  • Dissertation Fee (one time) - 840 CHF
  • Application Fee (one time) - 200 CHF

Requirements for applicants

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent

Applicants must also meet one of the following:

  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean

* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis.

About the university

EU Business School is a high-ranking, internationally recognized business school with campuses in Barcelona, Geneva, Montreux, Munich, and online. It was founded in 1973.

Our objective is to establish and preserve our principles, which support change, multiculturalism, and diversity, while thoroughly preparing our students to prosper and influence change in the global business environment.

EU students can obtain state-recognized degrees through partnerships with Dublin Business School in Ireland, University of Derby, and London Metropolitan University in the United Kingdom. Students can earn university bachelor's, master's, and MBA degrees through its partnership with Spain's Universidad Católica San Antonio de Murcia (UCAM).

Read more about EU Business School

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