Master - Business Management (Marketing)

1 year
28,000 GBP
Rolling admission
Rolling admission
Multiple Locations / United Kingdom , Italy , Spain
European School of Economics

Program description

The Master of Marketing prepares individuals for a wide range of marketing management positions, including brand management, product creation, retailing, services marketing, business-to-business marketing, and non-profit marketing.

Master students in the Marketing speciality investigate:

  • Innovative techniques in both the manufacturing and service sectors, as well as how organisations can acquire a competitive advantage, market share, and lower costs. 
  • E-commerce, E-business, and technical structure optimization as a strategic marketing tool
  • International organisation marketing strategies and approaches to new international market opportunities 
  • Customer-driven marketing strategies in emerging economies;
  • The connection between marketing communication and strategy, as well as criteria for using different promotional techniques and media in integrated marketing campaigns; and
  • Crossing national borders in business, as well as the operational, legal, and logistical issues that frequently arise.

Program structure

Phase 1

  • Applied Business Research Methods
  • 21st Century Advanced Business Structures
  • Organisations & their Cultures
  • Marketing Management
  • Managing for Sustainability & Corporate Responsibility
  • Management of Resources & Operations
  • Accounting & Finance for Decision Makers

Phase 2

  • Innovation Development & Management
  • E-Business & E-Commerce
  • Integrated Marketing Communication
  • International Business Management
  • Marketing of Services
  • International Strategic Marketing
  • Sales Promotion
  • Consumer Behaviour

Phases 3 & 4

  • Internship
  • Dissertation


London Campus

  • Registration: 2,500 GBP
  • Tuition: 28,000 GBP

Milan, Rome, Florence and Madrid Campuses

  • Registration: 2,500 GBP
  • Tuition: 28,000 EUR

Requirements for applicants

  • An undergraduate honours degree at 2:2 or higher (diploma and transcripts)*, or an equivalent level professional qualification in a relevant field, followed by at least two year’s relevant management experience
  • Resume / CV + Personal Statement
  • Two Recommendation Letters*
  • ENGLISH Language requirements**: 6.5 IELTS, 90 iBT TOEFL or 232 CBT TOEFL (TOEFL cannot be used for VISA PURPOSE in UK), CAE 176-184 with no less than 162 in each score or Pearson Qualification 58-64 with no less than 42-49 in each component . Students have up to 90 days to submit their English Language Proficiency scores
  • Photocopy of Passport/ ID document
  • Photograph (passport-sized)

*All non-English documents must be officially translated
**Candidates who have completed their studies in the English language (at least 2 years) are not required to present a language qualification.

About the university

The idea of a European School of Economics is groundbreaking in the world of academia. While a solid grounding in economics, management, marketing, and finance is essential for success at a college of international business like ESE, that's not all you'll learn there. Modern higher education institutions should help each student grow as a person by teaching them a set of essential principles that will help them become the leaders of tomorrow.

The European School of Economics boasts a faculty with expertise ranging from corporate finance and sociology to the administration of luxury brands.

In order to help children succeed in school and in their careers, teachers and mentors work with them from the very beginning to pinpoint their individual strengths and passions. The ESE faculty offer our bachelor's, master's, MBA, and certificate programmes to students with a uniquely personalized set of learning experiences, drawing on their extensive real-world experience in their respective fields.

Our locations

ESE students will have the rare opportunity to study at any of the five ESE campuses (London, Milan, Florence, Rome, and Madrid) and to transfer between campuses on a semester-by-semester or year-by-year basis, allowing them to take the same courses in a variety of international settings and learn about different cultures.

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