Bachelor (Hons) - Brand Design
- 4 years
- Duration
- 21,225 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Toronto / Canada
- Location
Program description
You can become future-ready brand designers with skills in collaboration, research, critical and strategic thinking, technical design execution, and brand storytelling by enrolling in a four-year program like the Honours Bachelor of Brand Design. It is founded on the interconnected disciplines of study, analysis, planning, design, and storytelling to create a powerful brand.
A brand is a promise to deliver on a mission and a set of values that, when taken as a whole, express how someone perceives an organization or a product. Brands are more than logos or sales strategies; they are the result of painstakingly cultivated connections between brand creators and audiences. Earning an Honors Bachelor of Brand Design degree provides a chance to cultivate a network of creative thinkers who can work together to generate novel brand experiences by bridging the gaps between business strategy, technological advancements, and the design industry.
Program structure
Semester 1
- History and Cultures of Branding
- Introduction to Design Thinking
- Design Studio 1: Design Foundations
- Production 1: Print & Digital Applications
- Type 1: Foundations
- Communicating for Design
Semester 2
- Research for Design 1: Qualitative & Quantitative Foundations
- Design Studio 2: Design as Communication
- Production 2: Digital Applications
- Type 2: Typesetting and Layout
- Writing Studio 1: Brand Copywriting
Semester 3
- Brand Strategy 1: A to Z of the Brand
- Design Studio 3: Intro to 2D & 3D Design
- Production 3: Motion & Video
- Type 3: Typographic System
Semester 4
- Critical Perspectives in Communications and Cultural Theory
- Research for Design 2: Qualitative Approaches and Tools
- Design Studio 4: Product & Packaging
- Production 4: Introduction to Web Design
- Writing Studio 2: Brand Story
Semester 5
- Brand Strategy 2: Brand Resilience
- Research for Design 3: Data Collection and Analysis
- Design Studio 5: UX/UI Branded Experiences
- Design Studio 6: 3D Branded Environments
Semester 6
- Brand Consumption in a Global Economy
- Research for Design 4: Systems and Services
- Design Studio 7: Identity Design
- The Business of Design: Professional Practice
SUMMER
- Work Integrated Learning Co-Op
Semester 7
- Brand Strategy 3: Future Brand BDES3506
- Special Topics: Design for Social Good
- Senior Project I: Thesis Preparation
Semester 8
- Intellectual Property
- Senior Project II: Thesis Development and Production
- Cross Platform Brand Narrative
Price
Base tuition fee (for two semesters - 1 year):
- 21,225 CAD for international students
Additional fees:
- Application Fee - 110 CAD
- Incidental Fees (student ID, student association membership, etc) - 2,000 CAD
- Mandatory Health Insurance - 790 CAD for 1 year coverage
Requirements for applicants
Admission Requirements
- Ontario Secondary School Diploma or equivalent
- six (6) grade 12 University (U) or University/College (M) courses or equivalent with a combined average of 65 per cent or above (including English)
- English, grade 12 (U) with a grade or 65 per cent or higher
- application questionnaire*
- portfolio*
*Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Details on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.
English language proficiency
- George Brown English for Academic Purposes (EAP) Program - Level 9;
- IELTS (Academic) - 6.5, minimum 6.0 in each skill band;
- TOEFL - 84 (online) minimum 21 in each skill band;
- Duolingo English Test - 115;
- MELAB - 80;
- PTE (Academic) - 54, overall minimum, 50 in each skill band;
- CAEL - 60 (overall);
- Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency) - 169 or more (with no individual skill below 162).
About the university
George Brown College opened its doors in 1968, welcoming just over 2,000 students.
Since then, full-time student population has grown to more than 30,000. People come to George Brown from across the Greater Toronto Area, the country and the world to develop the skills and gain the real-world experience needed to succeed in the workplace. Since 2004, under current President Anne Sado’s leadership, George Brown has more than doubled in size, broadened international partnerships and increased commitment to strengthening the cultural, economic and social fabric of Toronto.
About George Brown College
The college located in Toronto, Canada. It has three campuses - Casa Loma, St.James, Waterfront, other locations where students attend classes and Student Residence.
George Brown College educates a blend of theory and hands-on experience, prioritizes real-world learning and provides students with opportunities to work alongside industry professionals in applied research and fields education opportunities. Its industry partnerships mean students get the latest trends and tech they can expect in the field. The college offers 170 programs in 7 centers. They include Art, Design and Infromation technology, Business, Community Services and early childhood, Construction and Engineering technologies, Health Sciences, Hospitality and Culinary arts, Preparatory and liberal studies.
Experiental and work-integrated learning oportunities are availabale to students to take part in.
6 reasons to study at George Brown
- Study in Downtown Toronto
- Hands-on, real world experience
- Infromed by industry
- Expert instructors
- Applied research
- Promoting enterpreneurship
