Bachelor of Commerce (Hons) - Digital Marketing
- 4 years
- Duration
- 20,916 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Toronto / Canada
- Location
Program description
The Honours Bachelor of Commerce (Digital Marketing) prepares students for a job in a fast-moving field that is redefining product and service advertising. We equip our grads for modern marketing difficulties by teaching them digital skills.
Students will study owned media or social media marketing after two years of conventional business education. In their last two years, students can take a work placement semester and capstone courses.
Marketing professionals with a comprehensive business education are needed to manage massive data volumes and create personalized experiences. In this program, students will create, implement, and manage marketing campaigns using digital tools, media, data, platforms, and technology to promote a company's products and services.
Program structure
1ST YEAR
Semester 1
- Canadian Business Fundamentals
- Financial Mathematics
- Microeconomics: Canada in the Global Environment
- Applied Business Communication
- Business Management Information Systems
Semester 2
- Marketing Management
- Introduction to Financial Accounting
- Macroeconomics: Canada in the Global Environment
- Organizational Behaviour
- Critical Thinking and Problem Solving
2ND YEAR
Semester 3
- Marketing Strategy
- Managerial Accounting I
- Canadian Business Law
- Statistical Methods
- Work Experience Preparation
- Liberal Studies Elective
Semester 4
- Consumer Behaviour
- Marketing Research
- Operations Management
- Human Resources Management
- Liberal Studies Elective
3RD YEAR
Semester 5
- Planning Marketing Communications
- Digital Marketing Fundamentals
- Marketing Measurement & Analytics Fundamentals
- Brand Storytelling
- Human Skills
Semester 6
- Content Marketing
- Search Marketing
- Strategies for CRM and Loyalty Marketing
- Owned Media Platforms
- Liberal Studies Elective
- WORK EXPERIENCE (CO-OP)
4TH YEAR
Semester 7
- Contemporary Topics in Marketing
- Planning for Social Media Marketing
- Strategies for Social Media Marketing
- Social Networks
- Liberal Studies Elective
Semester 8
- Digital Marketing Communications Challenge
- Digital Marketing Simulation
- Digital Marketing Analytics
- Liberal Studies Elective
Price
Base tuition fee (for two semesters - 1 year):
- 20,916 CAD for international students
Additional fees:
- Application Fee - 110 CAD
- Incidental Fees (student ID, student association membership, etc) - 2,000 CAD
- Mandatory Health Insurance - 790 CAD for 1 year coverage
Requirements for applicants
Admission Requirements
- Ontario Secondary School Diploma with six Grade 12 University (U) or University/College (M) courses, including Grade 12 (U) English and Grade 12 (U) Mathematics.
- A grade of at least 60% in all prerequisite courses (English and math).
- An overall average of 65% in six Grade 12 (U) or (M) courses.
- Recommended courses include basic computer software applications and Mathematics of Data Management (MDM4U).
OR
- Grade 12 (U) English and Grade 12 (U) Mathematics are required
- Grade of 65% or higher in English and 65% or higher in math
- Post-secondary courses in English and mathematics will be considered (certain courses only)
Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice, and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.
English language proficiency
- George Brown English for Academic Purposes (EAP) Program - Level 8;
- IELTS (Academic) - 6.0, minimum 5.5 in each skill band;
- TOEFL - 80 (online) minimum 20 in each skill band;
- Duolingo English Test - 105;
- MELAB - 80;
- PTE (Academic) - 54, overall minimum, 50 in each skill band;
- CAEL - 60 (overall);
- Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency) - 169 or more (with no individual skill below 162).
About the university
George Brown College opened its doors in 1968, welcoming just over 2,000 students.
Since then, full-time student population has grown to more than 30,000. People come to George Brown from across the Greater Toronto Area, the country and the world to develop the skills and gain the real-world experience needed to succeed in the workplace. Since 2004, under current President Anne Sado’s leadership, George Brown has more than doubled in size, broadened international partnerships and increased commitment to strengthening the cultural, economic and social fabric of Toronto.
About George Brown College
The college located in Toronto, Canada. It has three campuses - Casa Loma, St.James, Waterfront, other locations where students attend classes and Student Residence.
George Brown College educates a blend of theory and hands-on experience, prioritizes real-world learning and provides students with opportunities to work alongside industry professionals in applied research and fields education opportunities. Its industry partnerships mean students get the latest trends and tech they can expect in the field. The college offers 170 programs in 7 centers. They include Art, Design and Infromation technology, Business, Community Services and early childhood, Construction and Engineering technologies, Health Sciences, Hospitality and Culinary arts, Preparatory and liberal studies.
Experiental and work-integrated learning oportunities are availabale to students to take part in.
6 reasons to study at George Brown
- Study in Downtown Toronto
- Hands-on, real world experience
- Infromed by industry
- Expert instructors
- Applied research
- Promoting enterpreneurship
