Certificate - Marketing Management (Digital Media)
- 1 year
- Duration
- 18,428 CAD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Campus
- Format
- Toronto / Canada
- Location
Program description
Social media, mobile, search, content, owned, sponsored, and analytics marketing are all part of the Marketing Management-Digital Media graduate certificate program's curriculum. In the last semester of school, students will take pleasure in working on a final project. You will be well-prepared for a variety of marketing-related jobs after completing this program, including account management, media buying and planning, and marketing communications and planning.
Upon finishing the Marketing Management - Digital Media program, you will be able to demonstrate the following abilities:
- Recommending strategies for using digital and online communication and media as part of a marketing communications plan
- Conducting market research to help inform marketing decisions
- Evaluating the viability of marketing products, concepts, goods, or services in local, national, and international markets
- Delivering persuasive and accurate marketing messages through oral, written, graphic, and interactive media
- Planning, preparing, and delivering a sales pitch or presentation that meets the client's needs
Program structure
Semester 1
- Search Marketing
- Database Marketing Strategies
- Applied Business Communication
- Fundamentals of Marketing And IMC
- Content Marketing
- Paid Media Marketing
- Work Experience Prep Course
Semester 2
- Social Media Marketing
- Strategic Marketing Project
- Owned Media Marketing
- Analytics for Digital Marketing
- Introduction to OMNI Channel Marketing
- Digital Media Marketing Seminar Series
WORK EXPERIENCE TERM
- Work Experience
Price
Base tuition fee (for two semesters - 1 year):
- 18,428 CAD for international students
Additional fees:
- Application Fee - 110 CAD
- Incidental Fees (student ID, student association membership, etc) - 2,000 CAD
- Mandatory Health Insurance - 790 CAD for 1 year coverage
Requirements for applicants
Admission Requirements
- College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English language proficiency
- George Brown English for Academic Purposes (EAP) Program - Level 8;
- IELTS (Academic) - 6.0, minimum 5.5 in each skill band;
- TOEFL - 80 (online) minimum 20 in each skill band;
- Duolingo English Test - 105;
- MELAB - 80;
- PTE (Academic) - 54, overall minimum, 50 in each skill band;
- CAEL - 60 (overall);
- Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency) - 169 or more (with no individual skill below 162).
About the university
George Brown College opened its doors in 1968, welcoming just over 2,000 students.
Since then, full-time student population has grown to more than 30,000. People come to George Brown from across the Greater Toronto Area, the country and the world to develop the skills and gain the real-world experience needed to succeed in the workplace. Since 2004, under current President Anne Sado’s leadership, George Brown has more than doubled in size, broadened international partnerships and increased commitment to strengthening the cultural, economic and social fabric of Toronto.
About George Brown College
The college located in Toronto, Canada. It has three campuses - Casa Loma, St.James, Waterfront, other locations where students attend classes and Student Residence.
George Brown College educates a blend of theory and hands-on experience, prioritizes real-world learning and provides students with opportunities to work alongside industry professionals in applied research and fields education opportunities. Its industry partnerships mean students get the latest trends and tech they can expect in the field. The college offers 170 programs in 7 centers. They include Art, Design and Infromation technology, Business, Community Services and early childhood, Construction and Engineering technologies, Health Sciences, Hospitality and Culinary arts, Preparatory and liberal studies.
Experiental and work-integrated learning oportunities are availabale to students to take part in.
6 reasons to study at George Brown
- Study in Downtown Toronto
- Hands-on, real world experience
- Infromed by industry
- Expert instructors
- Applied research
- Promoting enterpreneurship
