Certificate - Strategic Relationship Marketing
- 1 year
- Duration
- 18,408 CAD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Campus
- Format
- Toronto / Canada
- Location
Program description
Strategic Relationship Marketing addresses the marketing industry's demand for a new skill set that prioritizes customers. Modern marketing success requires targeting and acquiring new customers and keeping and deepening relationships with current customers throughout their journey.
This one-year graduate certificate program covers CRM and CX best practices, strategies, tactics, technologies, and methodologies. Students will design a marketing plan using industry-standard marketing analytics and CRM solutions.
The program covers database marketing strategy, CRM tools, CRM theory, customer experience foundations, loyalty marketing, marketing research, marketing automation tools for personalized customer journeys, and marketing analytics and measurement. Students do a real-world business capstone project in the final semester. Students need laptops because this curriculum uses industry-standard cloud-based applications.
Program structure
Semester 1
- Computer Applications for Database Marketing
- Customer Experience Fundamentals
- Marketing Management
- CRM Fundamentals
- Applied Business Communications
- CRM Tools & Technology
- Work Experience Prep Course
Semester 2
- Marketing Automation
- Strategic Project
- Marketing Research
- Retention & Loyalty Marketing
- Analytics for Digital Marketing
- Strategic Relationship Marketing Seminar Series
Price
Base tuition fee (for two semesters - 1 year):
- 18,408 CAD for international students
Additional fees:
- Application Fee - 110 CAD
- Incidental Fees (student ID, student association membership, etc) - 2,000 CAD
- Mandatory Health Insurance - 790 CAD for 1 year coverage
Requirements for applicants
Admission Requirements
- College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).
English language proficiency
- George Brown English for Academic Purposes (EAP) Program - Level 8;
- IELTS (Academic) - 6.0, minimum 5.5 in each skill band;
- TOEFL - 80 (online) minimum 20 in each skill band;
- Duolingo English Test - 105;
- MELAB - 80;
- PTE (Academic) - 54, overall minimum, 50 in each skill band;
- CAEL - 60 (overall);
- Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency) - 169 or more (with no individual skill below 162).
About the university
George Brown College opened its doors in 1968, welcoming just over 2,000 students.
Since then, full-time student population has grown to more than 30,000. People come to George Brown from across the Greater Toronto Area, the country and the world to develop the skills and gain the real-world experience needed to succeed in the workplace. Since 2004, under current President Anne Sado’s leadership, George Brown has more than doubled in size, broadened international partnerships and increased commitment to strengthening the cultural, economic and social fabric of Toronto.
About George Brown College
The college located in Toronto, Canada. It has three campuses - Casa Loma, St.James, Waterfront, other locations where students attend classes and Student Residence.
George Brown College educates a blend of theory and hands-on experience, prioritizes real-world learning and provides students with opportunities to work alongside industry professionals in applied research and fields education opportunities. Its industry partnerships mean students get the latest trends and tech they can expect in the field. The college offers 170 programs in 7 centers. They include Art, Design and Infromation technology, Business, Community Services and early childhood, Construction and Engineering technologies, Health Sciences, Hospitality and Culinary arts, Preparatory and liberal studies.
Experiental and work-integrated learning oportunities are availabale to students to take part in.
6 reasons to study at George Brown
- Study in Downtown Toronto
- Hands-on, real world experience
- Infromed by industry
- Expert instructors
- Applied research
- Promoting enterpreneurship
