Diploma - Business (Marketing)
- 2 years
- Duration
- 17,925 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Campus
- Format
- Toronto / Canada
- Location
Program description
Graduates of this Business - Marketing program will be well-equipped to pursue a wide range of opportunities in the dynamic marketing industry. Students will develop and display the abilities necessary for success in a variety of workplace settings.
As a result of what you've learned here, you'll be able to:
- Market, customer, and rival analysis are the cornerstones of any good marketing strategy.
- Explain why doing market research and having a well-designed product is important.
- Develop direct, digital, mass, social media, public relations, and sales promotion strategies and solutions that are consistent with one another and that will engage customers and help firms expand their brands.
Program structure
Semester 1
- Business Concepts I
- College English
- Business Computer Applications I
- Principles of Marketing I
- Math for Business & Management
- Marketing Today
Semester 2
- Principles of Accounting
- Professional Communication
- Business Computer Applications II
- Principles of Marketing II
- Mathematical Analysis for Marketers
- Human Skills
Semester 3
- Communication for Marketers
- Introduction to Economics
- Integrated Marketing Communication (IMC 1)
- Marketing Research
- Business Statistics
- Organizational Behaviour
Semester 4
- Business Presentation Skills
- Professional Selling
- Database Marketing I
- Digital Marketing I
- Career Planning for Marketing
Price
Base tuition fee (for two semesters - 1 year):
- 17,925 CAD for international students
Additional fees:
- Application Fee - 110 CAD
- Incidental Fees (student ID, student association membership, etc) - 2,000 CAD
- Mandatory Health Insurance - 790 CAD for 1 year coverage
Requirements for applicants
Admission Requirements
- Ontario Secondary School Diploma or equivalent
- grade 12 English (C or U)
- grade 11 math (C, M or U) or grade 12 (C or U)
English language proficiency
- George Brown English for Academic Purposes (EAP) Program - Level 8;
- IELTS (Academic) - 6.0, minimum 5.5 in each skill band;
- TOEFL - 80 (online) minimum 20 in each skill band;
- Duolingo English Test - 105;
- MELAB - 80;
- PTE (Academic) - 54, overall minimum, 50 in each skill band;
- CAEL - 60 (overall);
- Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency) - 169 or more (with no individual skill below 162).
About the university
George Brown College opened its doors in 1968, welcoming just over 2,000 students.
Since then, full-time student population has grown to more than 30,000. People come to George Brown from across the Greater Toronto Area, the country and the world to develop the skills and gain the real-world experience needed to succeed in the workplace. Since 2004, under current President Anne Sado’s leadership, George Brown has more than doubled in size, broadened international partnerships and increased commitment to strengthening the cultural, economic and social fabric of Toronto.
About George Brown College
The college located in Toronto, Canada. It has three campuses - Casa Loma, St.James, Waterfront, other locations where students attend classes and Student Residence.
George Brown College educates a blend of theory and hands-on experience, prioritizes real-world learning and provides students with opportunities to work alongside industry professionals in applied research and fields education opportunities. Its industry partnerships mean students get the latest trends and tech they can expect in the field. The college offers 170 programs in 7 centers. They include Art, Design and Infromation technology, Business, Community Services and early childhood, Construction and Engineering technologies, Health Sciences, Hospitality and Culinary arts, Preparatory and liberal studies.
Experiental and work-integrated learning oportunities are availabale to students to take part in.
6 reasons to study at George Brown
- Study in Downtown Toronto
- Hands-on, real world experience
- Infromed by industry
- Expert instructors
- Applied research
- Promoting enterpreneurship
