Bachelor of Science - International Business Management

3 years
13,125 EUR/year
Rolling admission
Rolling admission
Potsdam / Germany
GISMA Business School

Program description

Gisma University of Applied Sciences in Potsdam is a great place to immerse yourself in the exciting world of international business while making friends from all over the world. You will gain knowledge in all areas necessary for a prosperous business career, including international business law, strategic management, and cross-cultural communication.

A semester abroad is also an option, and you can study in places as diverse as London, Shanghai, and Singapore. You can combine this with work experience at a multinational corporation like Amazon or Alibaba to give yourself a head start in the business world after graduation.

Program structure

International Business

  • Introduction to Globalisation
  • Comparative Country Studies and Political Risk Assessment
  • Project Management
  • International Business Law
  • Global Sourcing
  • International Marketing
  • Leadership in a Digitalised and Globalised World

General business competencies

  • Digital Marketing Methods
  • Financial and Cost Accounting
  • HR Management
  • Financial Reporting
  • Fundamentals of Strategic Management
  • Finance and Investment
  • Sustainability Management

Digital competencies

  • Digital Transformation and Cases
  • Economics and Digital Economics
  • Innovation Management in a Digital and Globalised World

Action and intercultural competencies

  • Foreign Language
  • Intercultural Skills and Ethics
  • Creative Problem Solving and Strategy Development
  • Internship

Scientific and Methods Competencies

  • Business Mathematics
  • Statistics
  • Academic Writing and Research Methods
  • Bachelor Thesis


International fee: 13,125 EUR/year

Early bird discount of up to 25%*

*25% early bird offer for applications submitted at least 8 weeks before orientation date.

Requirements for applicants

  • General university entrance qualification
  • English proficiency: B2 (IELTS 5.5) or equivalent

About the university

German privately owned business school GISMA Business School has campuses in Hannover, Berlin, Potsdam, Hamburg and London. As a cooperative effort between the German state of Lower Saxony and many sizable local private-sector businesses, it was started in September 1999.

GISMA provides a range of undergraduate and graduate degrees, including MBAs, that are all given and conferred by other universities. It also provides short courses in executive education.


GISMA prepares students to become global business leaders. GISMA provides both classic physical and current virtual learning spaces with state-of-the-art technology, an innovative learning environment, and highly skilled employees. GISMA stands for practical and exciting management education from top executives and founders. GISMA works with worldwide business and education organisations. It prepares students for management practise in a world of constant change, uncertainty, complexity, and ambiguity. GISMA has an international learning environment.

Read more information about GISMA Business School, Germany

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