Master of Science - Marketing
- 1 year
- Duration
- Upon request
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Potsdam / Germany
- Location
- GISMA Business School
- School
Program description
Course Details
The Master of Marketing degree emphasizes cutting-edge marketing channels, concepts, and advancements. Students in this course will comprehend the theoretical foundations of marketing and how to apply a practical approach to today's marketing difficulties.
You'll learn about the newest digital and marketing technologies and how to leverage data-driven marketing tactics to boost customer engagement. You'll also learn to manage the implementation of strategic and operational marketing plans on a local, national, and international level and examine brand management and social media channels.
You'll graduate with the abilities and expertise to advance to a senior level in marketing management.
This programme is awarded by The University of Law and conducted by GISMA in Berlin.
Study Methods
This is an interactive course with a real-world focus, and learning takes place both in and outside the classroom. Small group workshops are utilized to improve student interaction and personal support. University of Law workshops and lectures are backed by a wealth of online resources, including The Financial Times, case studies, video content, online testing, and feedback. You will receive all core texts free of charge and gain access to Elite, the University of Law's Virtual Learning Environment.
Teaching and Learning
What sets our programs unique from others is the concept that students should always learn in a realistic, professional, and modern context. We specialize on practical and innovative learning approaches that prepare students for their careers. Courses are delivered by competent business experts and academics in small, interactive workshop-style courses.
Our Master's degrees seek to generate career-ready postgraduates with exceptional professional, intellectual, and life skills.
Program structure
- Global Business Strategy
- Innovation Management in a Digital Age
- Success Through Business Ethics
- Brand Management & social media
- Marketing & Digital Technologies
- Consumer Behaviour
- International Marketing
- Digital Marketing Analytics
- Strategies for the Digital Economy
- Business Project
- Professional Development (non-credit bearing)
Price
Requirements for applicants
- Qualifications: 2:2 or above from a UK Bachelor’s degree, or equivalent qualifications.
- English proficiency: An English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.
About the university
German privately owned business school GISMA Business School has campuses in Hannover, Berlin, Potsdam, Hamburg and London. As a cooperative effort between the German state of Lower Saxony and many sizable local private-sector businesses, it was started in September 1999.
GISMA provides a range of undergraduate and graduate degrees, including MBAs, that are all given and conferred by other universities. It also provides short courses in executive education.
Mission
GISMA prepares students to become global business leaders. GISMA provides both classic physical and current virtual learning spaces with state-of-the-art technology, an innovative learning environment, and highly skilled employees. GISMA stands for practical and exciting management education from top executives and founders. GISMA works with worldwide business and education organisations. It prepares students for management practise in a world of constant change, uncertainty, complexity, and ambiguity. GISMA has an international learning environment.
