Master of Science - Social Media and Influencer Marketing
- 2 years
- Duration
- 24,200 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Mixed
- Format
- Potsdam / Germany
- Location
- GISMA Business School
- School
Program description
Making an effect in the fast-paced digital world of today requires more than simply passion. You require the appropriate education and knowledge. Our MSc in Social Media and Influencer Marketing program is created to provide you with the modern knowledge and strategic thinking you need to succeed in this fast-paced industry. You will acquire the abilities necessary to succeed in leadership positions, creative start-up endeavors, or well-known brand partnerships across a range of industries by fusing theory with real-world practice.
By taking on real-world problems, you will gain a deeper understanding of data analytics, content production, and influencer marketing. This all-inclusive strategy guarantees that you are ready to make an impression and add real value for any company trying to increase its internet visibility.
The programme is modular, with a predetermined number of credit points and an exam at the end. This programme has 60, 90, or 120 ECTS credits, depending on track and eligibility. The credit-based route can be completed in 12 or 18 months (60 or 90 ECTS) based on prior academic credits, certifications, or job experience, whereas the conventional track takes 24 months (120 ECTS).
Start Dates: January, April, July & October
Program structure
Your chosen track (60, 90, or 120 ECTS) will determine the specific modules you undertake. All modules are designed to equip you with both foundational theory and practical skills in creative entrepreneurship, growth strategies, and project management.
60 ECTS Track (1 Year)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Thesis (15 ECTS)
- Digital Competencies (0 ECTS)
90 ECTS Track (1.5 Years)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Social Media Community Management and Social Listening (10 ECTS)
- Research Seminar (5 ECTS)
- International Marketing (5 ECTS)
- Thesis (25 ECTS)
- Digital Competencies (0 ECTS)
120 ECTS Track (2 Years)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Social Media Community Management and Social Listening (10 ECTS)
- Research Seminar (5 ECTS)
- Elective (5 ECTS)
- International Marketing (5 ECTS)
- Mobility Window (20 ECTS)
- Digital Competencies (5 ECTS)
- Thesis (25 ECTS)
Price
Tuition fee:
- 60 ECTS Cedits — 15,500 EUR
- 90 ECTS Cedits — 18,350 EUR
- 120 ECTS Cedits — 24,200 EUR
Requirements for applicants
- Bachelor’s degree in a relevant discipline
- English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
About the university
German privately owned business school GISMA Business School has campuses in Hannover, Berlin, Potsdam, Hamburg and London. As a cooperative effort between the German state of Lower Saxony and many sizable local private-sector businesses, it was started in September 1999.
GISMA provides a range of undergraduate and graduate degrees, including MBAs, that are all given and conferred by other universities. It also provides short courses in executive education.
Mission
GISMA prepares students to become global business leaders. GISMA provides both classic physical and current virtual learning spaces with state-of-the-art technology, an innovative learning environment, and highly skilled employees. GISMA stands for practical and exciting management education from top executives and founders. GISMA works with worldwide business and education organisations. It prepares students for management practise in a world of constant change, uncertainty, complexity, and ambiguity. GISMA has an international learning environment.
