Bachelor of Commerce - Marketing
- 4 years
- Duration
- 20,465 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Toronto / Canada
- Location
Program description
The Bachelor of Commerce - Marketing degree program at Humber provides you with a solid foundation in both general business knowledge and specialized marketing skills.
Our program begins with a solid foundation in business disciplines such as organizational behavior, law, economics, finance and accounting, marketing, and operations management. Marketing strategy specialization courses will provide you with the skills, information, and experience you need to stand out from the crowd.
You'll be taught by lecturers who are known for their expertise and significant industry contacts. Based on current trends, technology, and approaches, the program curriculum incorporates real-world difficulties into the classroom.
You will have acquired a wide range of marketable skills by the time you graduate, including:
- putting together a comprehensive marketing plan
- putting together a comprehensive branding plan
- doing a product evaluation
- understanding consumer behavior using marketing analytics
- combining social media and digital advertising to promote a product
- creating and putting in place a customer relationship management system
Because of Humber's project-based experiential learning curriculum, you will work on projects from conception to completion in a real-world, team-based context.
Program structure
Semester 1
- Introductory Financial Accounting
- Business Information Systems
- Microeconomics
- Marketing
Semester 2
- Business Communications
- Macroeconomics
- Human Resources Management
- Organizational Behaviour
- Marketing Statistics
Semester 3
- Operations Management
- Marketing Operations Research
- Marketing Analytics 1
Semester 4
- e-Commerce
- Consumer Behaviour
- Marketing Analytics 2
- Marketing Ethics
Semester 5
- Business Career Development
- Brand Management
- Marketing Research Methods
- Global Marketing Management
- Marketing Communications
Semester 6
- Introductory Management Accounting
- Service Marketing
- Sales and Retail Operations
- Digital and Social Marketing
WORK EXPERIENCE - SEM 6C
- Paid Work Term
Semester 7
- Customer Relationship Management
- Advertising and Public Relations
- Product Development
- Canadian Marketing Law
- Data Analysis and Knowledge Management
Semester 8
- Strategic Marketing Management
- Emerging Issues in Marketing
- Senior Level Business Project
Price
Fees per semester:
- Tuition 9,481 CAD
- Compulsory Ancillary Fee 444 CAD
- Compulsory Student Union Fee 66 CAD
- IGNITE Health and Dental Insurance Fee 111 CAD
- Enhanced Student Experience Fee (Optional) 20.00 CAD
- Program Ancillary Fee 0.00 CAD
- Co-op/Placement 110 CAD*
Total 10,232 CAD
*may vary every semester
Requirements for applicants
International Academic Equivalencies:
- Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
- Grade 12 English (ENG4U or equivalent) minimum 65 per cent
- Grade 12 Mathematics (MDM4U, MCB4U, MGA4U, MCV4U or MHF4U or equivalent) minimum 60 per cent (Students who do not possess Grade 12U Mathematics or who have achieved a grade below 60 per cent may be considered for admission. Students will be required to complete a math equivalency course during their first semester at Humber.)
- Four Grade 12 U or M courses in addition to those listed above
- Overall minimum grade point average (GPA) 65 per cent
- Transcripts for any post-secondary courses or programs completed or
- College or university transfer status
For Indian applicants one of the following:
- All India Senior School Certificate/Higher Secondary School Certificate
- Year 12 State Board Exams with a minimum grade of 70 or above in required program subjects
- Transcripts for any post-secondary courses or programs completed
Note: Applicants with English and/or math scores that do not meet Humber's admission requirements are not able to request additional testing.
To be eligible you must possess the equivalent of an Ontario Secondary School Diploma (OSSD) and required courses.
English Proficiency requirements are:
- A minimum TOEFL Academic Level score of 550 (paper based) or 80 (internet based) or
- an IELTS with an overall minimum score of 6.0 (with no single band score below 5.5) or
- CAEL with an overall band score of 60 or
- Cambridge English Test with B2 First / C1 Advanced / C2 Proficiency 169 (with no single subscore below 162) or
- Duolingo Language Test with score 105 and above+
- International applicants may be asked to submit an ICAS or WES evaluation.
About the university
Humber College Institute of Technology & Advanced Learning (known as Humber College) was fonded in 1967. The college is located in Toronto, Canada.
The Humber North and the Lakeshore are the two primary campuses at Humber.
Humber College offers over 200 programs in 40 fields of study.
Students at Humber receive a polytechnic education. We educate theory, incorporate practical, hands-on training, and collaborate with employers to provide students with real-world learning opportunities. This innovative and entrepreneurial approach, which is taught in state-of-the-art and creative learning facilities, prepares students for today's and tomorrow's careers.
We are committed to your long-term success. A Humber education will help you map a sure path to your career and keep you up to date on shifting trends in the professional world as technology advances. Our programs combine theory and practice, allowing you to get practical experience both in the classroom and on the work. Professors with industry experience will teach you what skills are in demand.
