Certificate - Advertising (Media Management)
- 1 year
- Duration
- 19,169 CAD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Campus
- Format
- Toronto / Canada
- Location
Program description
The Humber Advertising Media Management Ontario graduate certificate program teaches you how to study and analyze a target demographic and the market to create innovative media solutions that help clients or organizations achieve their advertising goals.
This program teaches digital marketing to beginners and those with experience selling ad space on established platforms. You'll also learn to compare media, analyze data, and create targeted media campaigns to achieve marketing goals.
You will be able to negotiate media time and space purchases and speak intelligently and persuasively in media settings by graduation. Improving your client and consumer communication skills will help you understand and address business needs, create meaningful connections with industry peers, and help your partners succeed. Ultimately, your education will expose you to business-specific software and databases, improving your technology skills.
This comprehensive understanding of digital and conventional media will help you succeed as a media manager at any size company, from startups to Fortune 500s.
Program structure
Semester 1
- Introduction to Advertising: Media Management
- Managing the Media, Client, and Advertising Agency Relationship Dynamic
- Media Management Planning, Costing and Buying: Traditional Media
- Media Measurement and Research
- Career Orientation and Industry Structure
- Professional Selling Practices and Negotiations
- Computer Business Applications
Semester 2
- Advertising and Media Management Computer Applications - Analysis and Modelling
- Media Management Planning, Costing and Buying: Interactive/Digital
- Media Strategies and Planning
- Media Industry Issues
- Digital e-Marketing Sales
- Integrated Marketing and Communications
Semester 3
- Field Experience - Advertising Media Management
Price
Fees per semester:
- Tuition 8,667 CAD
- Compulsory Ancillary Fee 444 CAD
- Compulsory Student Union Fee 66 CAD
- IGNITE Health and Dental Insurance Fee 111 CAD
- Enhanced Student Experience Fee (Optional) 20 CAD
- Program Ancillary Fee 0.00 CAD
- Co-op/Placement 0.00 CAD
Total 9,309 CAD
Additional Costs
- An additional registration fee of $440 applies to placements completed after the final semester of this program.
Requirements for applicants
International Academic Equivalencies:
- A bachelor’s degree, advanced diploma or equivalent
English Proficiency requirements are:
- A minimum TOEFL Academic Level score of 550 (paper based) or 80 (internet based) or
- an IELTS with an overall minimum score of 6.0 (with no single band score below 5.5) or
- CAEL with an overall band score of 60 or
- Cambridge English Test with B2 First / C1 Advanced / C2 Proficiency 169 (with no single subscore below 162) or
- Duolingo Language Test with score 105 and above+
- International applicants may be asked to submit an ICAS or WES evaluation.
About the university
Humber College Institute of Technology & Advanced Learning (known as Humber College) was fonded in 1967. The college is located in Toronto, Canada.
The Humber North and the Lakeshore are the two primary campuses at Humber.
Humber College offers over 200 programs in 40 fields of study.
Students at Humber receive a polytechnic education. We educate theory, incorporate practical, hands-on training, and collaborate with employers to provide students with real-world learning opportunities. This innovative and entrepreneurial approach, which is taught in state-of-the-art and creative learning facilities, prepares students for today's and tomorrow's careers.
We are committed to your long-term success. A Humber education will help you map a sure path to your career and keep you up to date on shifting trends in the professional world as technology advances. Our programs combine theory and practice, allowing you to get practical experience both in the classroom and on the work. Professors with industry experience will teach you what skills are in demand.
