Diploma - Advertising and Marketing Communications
- 2 years
- Duration
- 17,589 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Campus
- Format
- Toronto / Canada
- Location
Program description
The Advertising and Marketing Communications diploma program at Humber will give you skills in supplier management, fundamental production, introductory design, presentation, and promotional writing in addition to organizational abilities. You'll gain a clear understanding of the range of career options by enrolling in courses in project coordination, public relations, marketing communications, and advertising.
With a focus on media planning, this program aims to equip you with the skills necessary to collaborate with advertising creatives such as copywriters, graphic and interactive designers, art directors, and suppliers. Working with Humber's internal agency, BuildingF, will present chances for you to collaborate with colleagues on practical briefs and begin developing your professional network.
The Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs share your first semester, allowing you the flexibility to refocus your studies in the second semester.
Program structure
Semester 1
- An Introduction to Arts and Sciences
- Introduction to Media Studies
- Innovative Design
- Web Design
- Communication Skills
- Digital Imaging
- College Reading and Writing Skills
Semester 2
- Introduction to Advertising
- Introduction to Marketing Communications
- Research
- Digital and Social Media
- Workplace Writing Skills
- Select 1 from the following courses
- General Elective
Semester 3
- Design and Production
- Copywriting
- Professional Practice
- Introduction to Public Relations
- Media Planning
- Creative Entrepreneurship
- Integrated Marketing Communications
Semester 4
- Project Co-ordination 2
- Campaign Planning
- Advertising and Marketing Communications Issues
- Presentation Skills 2
- Field Experience - Advertising and Marketing Communications
- Select 1 from the following courses
- General Elective
Price
Fees per semester:
- Tuition 8,153 CAD
- Compulsory Ancillary Fee 440 CAD
- Compulsory Student Union Fee 66 CAD
- IGNITE Health and Dental Insurance Fee 111 CAD
- Enhanced Student Experience Fee (Optional) 20 CAD
- Program Ancillary Fee 0.00 CAD
- Co-op/Placement 0.00 CAD
Total 8,794 CAD
Additional Costs
- Approximately $500 - art supplies, textbooks, subscriptions and printing costs (for two semesters); a home computer is encouraged.
Requirements for applicants
International Academic Equivalencies:
- Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
- Grade 12 English (ENG4C or ENG4U or equivalent)
- Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above
or
- Mature student status
or
- College or university transfer status
For Indian applicants one of the following:
- All India Senior School Certificate/Higher Secondary School Certificate
- Year 12 State Board Exams with a minimum grade of 70 or above in required program subjects.
- Applicants who previously completed post-secondary education require to provide backlog summary. Maximum backlog attempts accepted:
- Bachelor’s degree 3 year: 2 backlog attempts
- Bachelor’s degree 4 year: 4 backlog attempts
- Master’s degree: no restriction
- 10 + 3 Curriculum: 4 backlog attempts
To be eligible you must possess the equivalent of an Ontario Secondary School Diploma (OSSD) and required courses as noted in the course list.
English Proficiency requirements are:
- A minimum TOEFL Academic Level score of 550 (paper based) or 80 (internet based) or
- an IELTS with an overall minimum score of 6.0 (with no single band score below 5.5) or
- CAEL with an overall band score of 60 or
- Cambridge English Test with B2 First / C1 Advanced / C2 Proficiency 169 (with no single subscore below 162) or
- Duolingo Language Test with score 105 and above+
- International applicants may be asked to submit an ICAS or WES evaluation.
About the university
Humber College Institute of Technology & Advanced Learning (known as Humber College) was fonded in 1967. The college is located in Toronto, Canada.
The Humber North and the Lakeshore are the two primary campuses at Humber.
Humber College offers over 200 programs in 40 fields of study.
Students at Humber receive a polytechnic education. We educate theory, incorporate practical, hands-on training, and collaborate with employers to provide students with real-world learning opportunities. This innovative and entrepreneurial approach, which is taught in state-of-the-art and creative learning facilities, prepares students for today's and tomorrow's careers.
We are committed to your long-term success. A Humber education will help you map a sure path to your career and keep you up to date on shifting trends in the professional world as technology advances. Our programs combine theory and practice, allowing you to get practical experience both in the classroom and on the work. Professors with industry experience will teach you what skills are in demand.
