Diploma - Marketing, Business
- 2 years
- Duration
- 17,589 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Campus
- Format
- Toronto / Canada
- Location
Program description
Immerse yourself in the complicated and inventive subject of marketing with a practical education that will teach you how to develop a match between consumer requirements and desires and your organization's products and services. Learn how to identify and capitalize on market possibilities, how to design appealing promotional campaigns using a variety of technologies, and how to develop effective pricing, packaging, and distribution strategies.
A varied choice of courses in marketing research and analytics, marketing communications, professional selling, digital and social media marketing, and small company planning bring the dynamic world of marketing to life. Discover how marketing-savvy organizations are leveraging both digital and traditional media to drive sales and increase consumer loyalty in today's complex marketing landscape.
Individual and group projects, as well as practical in-class activities, will provide you with sufficient opportunities to think creatively, solve challenges, and work with others. Make significant contacts with business leaders and learn key industry insights from expert teachers who will equip you with a full marketing tool kit and coach you to success.
Program structure
Semester 1
- PC Business Essentials
- Introduction to Business
- Mathematics of Finance
- An Introduction to Arts and Sciences
- Marketing Fundamentals
- College Reading and Writing Skills
Semester 2
- Financial Accounting 1
- Microeconomics (Business)
- Business Law
- Principles of Management
- Consumer Services
- Workplace Writing Skills
Semester 3
- Marketing & Media Communications
- Marketing Research & Analytics
- Professional Selling
- CRM & Targeted Marketing
- Creative Design Applications
Semester 4
- Retailing Management
- Digital & Social Media Marketing
- Small Business Planning
- Strategic Marketing
- Business Placement
Price
Fees per semester:
- Tuition 8,153 CAD
- Compulsory Ancillary Fee 444 CAD
- Compulsory Student Union Fee 66 CAD
- IGNITE Health and Dental Insurance Fee 111 CAD
- Enhanced Student Experience Fee (Optional) 20 CAD
- Program Ancillary Fee 0.00 CAD
- Co-op/Placement 0.00 CAD
Total 8,794 CAD
Requirements for applicants
International Academic Equivalencies:
- Certificate of Secondary Education with a minimum grade of four in required subjects
- Transcripts for any post-secondary courses or programs completed or
- College or university transfer status
For Indian applicants one of the following:
- All India Senior School Certificate/Higher Secondary School Certificate
- Year 12 State Board Exams with a minimum grade of 70 or above in required program subjects.
To be eligible you must possess the equivalent of an Ontario Secondary School Diploma (OSSD) and required courses.
English Proficiency requirements are:
- A minimum TOEFL Academic Level score of 550 (paper based) or 80 (internet based) or
- an IELTS with an overall minimum score of 6.0 (with no single band score below 5.5) or
- CAEL with an overall band score of 60 or
- Cambridge English Test with B2 First / C1 Advanced / C2 Proficiency 169 (with no single subscore below 162) or
- Duolingo Language Test with score 105 and above+
- International applicants may be asked to submit an ICAS or WES evaluation.
About the university
Humber College Institute of Technology & Advanced Learning (known as Humber College) was fonded in 1967. The college is located in Toronto, Canada.
The Humber North and the Lakeshore are the two primary campuses at Humber.
Humber College offers over 200 programs in 40 fields of study.
Students at Humber receive a polytechnic education. We educate theory, incorporate practical, hands-on training, and collaborate with employers to provide students with real-world learning opportunities. This innovative and entrepreneurial approach, which is taught in state-of-the-art and creative learning facilities, prepares students for today's and tomorrow's careers.
We are committed to your long-term success. A Humber education will help you map a sure path to your career and keep you up to date on shifting trends in the professional world as technology advances. Our programs combine theory and practice, allowing you to get practical experience both in the classroom and on the work. Professors with industry experience will teach you what skills are in demand.
