Bachelor of Arts (Hons) - Business or Marketing
- 3 years
- Duration
- 28,300 CHF/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Lucerne / Switzerland
- Location
Program description
Students will be prepared to enter the tough sector of international business management after completing this program. The program focuses on cross-border strategic business development as well as the political, cultural, and economic problems that organizations face in the global economy. The dissertation permits students to do independent research and to specialize in a specific area of interest. This is for students who want to pursue a managerial career in the sector and want to be in the best position to advance quickly.
After each semester of studies, students can participate in a 22-week internship placement. A student must have completed a total of 12 months of placements to finish the BA program.
Program structure
1st year
Diploma in Business, Hotel and Tourism Management + paid internship
- Study Skills at University Level - 10 credits
- Introduction to Business and Services Management - 20 credits
- Introduction to Marketing - 10 credits
- Hospitality Business Operations - 30 credits
- Principles of Entrepreneurship - 10 credits
- Business Accounting - 20 credits
- The Tourism Business - 10 credits
- Foundations of Economics - 10 credits
2nd year
Higher Diploma in Global Business Management + paid internship
Core units:
- Personal & Professional Development: 10 credits
- Enterprise Development Project: 20 credits
- Finance & Revenue Management: 20 credits
- Marketing & Consumer Behaviour: 20 credits
- Managing People & Organisations: 20 credits
Pathway units:
- Intercultural Business Management: 20 credits
- Glonal Trade: 10 credits
3d year
Bachelor of Arts with Honours in Global Business Management + paid internship (optional)*
Core units:
- Continuous Professional Development: 10 credits
- Applied Research: 10 credits
- Global Marketing Management: 20 credits
- Digital and Social Media Management:10 credits
Pathway units:
- Global Business and Strategy: 20 credits
- Sustainable Business in Society: 20 credits
- Pathway Dissertation: 30 credits
* Min. 12 months of internships required to graduate.
Price
- Registration Fee - 3,300 CHF (per year)
- Tuition Fee - 25,000 CHF (per year)
TOTAL CHF - 28,300 CHF (per year)
Each of the blocks above represents a 22-week semester of study. After each semester of study, students can participate in a paid internship in Switzerland or abroad. (The Swiss minimum monthly wage is 2,212 CHF)
Requirements for applicants
- 18 years of age
- Motivation Letter, outlining who you are, why you would like to study at IMI in Switzerland and your plans for your future career in this industry - approx. 500 words
- CV/Résumé in English
- Transcripts/Certificates of your academic qualifications since High School
- Students transferring from recognised hotel management schools must also include official transcripts or records for each semester of their previous course of study
- IELTS 5.0 or equivalent English test results
About the university
The IMI International Management Institute in Switzerland is a one-of-a-kind private school that provides cutting-edge hospitality education from foundation to master's level. We are a globally recognized worldwide hotel management school with extensive connections on all continents. Simultaneously, we have purposefully kept our class sizes small, with a maximum of 220 students per semester, allowing us to provide a highly personalized educational experience. Our graduates have senior managerial positions in companies all around the world. Their success demonstrates that starting at the top pays off.
We offer programs in International Culinary Arts ranging from a Diploma to a Bachelor's Degree, all of which are accredited by Oxford Brookes University in the United Kingdom. Our programs provide you with professional practical instruction as well as the management skills you'll need to succeed in this field.
Our aim is to provide higher education in hospitality and service management to students from across the world, and to develop them into accomplished and successful hospitality and business leaders for the global economy.
Our vision and mission are underpinned by five essential value pillars that guide our efforts to educate well-rounded students:
- Academic Excellence and Reliability
- Lifelong Learning and Professional Development
- Diversity, creativity, and innovation
- Personal Integrity, Accountability, and a Sense of Belonging
- Personal Touch and a Family Atmosphere
Read more about International Management Institute Switzerland
