Certificate - Fashion Marketing and Communication
- 1 year
- Duration
- 14,000 EUR
- Price
- Sep 2023
- Start
- Apr 2023
- Deadline
- Certificate
- Degree
- Campus
- Format
- Florence / Italy
- Location
Program description
You will find out how to launch, promote, and support the businesses you're affiliated with by learning the communication strategy and developing a written, visual, and digital narrative.
Communication and marketing are crucial to the fashion industry because they facilitate the dissemination of information about products, company identities, and marketing strategies. In order to effectively transmit a brand's attributes and promote its products, it is crucial to be able to create advertising campaigns, as well as to recognize and manage promotional activities, by using the most suitable channels of communication.
You can learn about the importance of marketing and communication in the fashion business, as well as examine the interplay between brands, goods, and consumers, all within the context of a full academic year. You will learn about the various methods used by brands to get their messages out to consumers, including traditional and online media, in-store displays, experiential marketing, and social media.
Students in this course will learn about and analyze the marketing and communication techniques used by some of the world's most well-known firms, as well as get a thorough understanding of positioning and target audience theories.
Program structure
Fashion Marketing
Using tools like product positioning, perceptual maps, and consumer portraits, you will gain an understanding of the marketing strategies commonly used by brands during the Fall Semester and how their effectiveness can be gauged.
- History of Fashion Photography
- Trend Forecasting
- Made in Italy
- Fashion Marketing and Management
- Fashion Event
- Fashion Communication and Public Relations
- Social Media Lab
- Project Methodology
- Technology of Materials: Leather Accessories
Fashion Styling
You'll learn the ins and outs of managing a communication strategy, brand values setting, and design projects for launching and re-launching products and re-positioning brands.
- Fashion and Contemporary Arts
- Fashion Writing
- Digital Events
- Made in Italy
- Fashion Styling
- Digital Communication
- Video Language
- Visual Merchandising
- The Concept of Trend
- Introduction to Collection Project
Fashion Communication
You'll get better at handling communications with reporters and producers, organizing product launches, fashion shows, and other events.
- History of Arts, Fashion and Costume
- Semiotics for Fashion
- Made in Italy
- Visual Language
- Fashion Materials
- Fashion Events
- Digital Communication
- Fashion Communication
- The Concept of Trend
- Introduction to Collection Project
Price
Fee for one semesters is 14000.00 EUR for international students
Requirements for applicants
In order to be eligible for admission to a IED Foundation Course leading to a Certificate awarded by the Istituto Europeo di Design (IED) applicants must:
- Hold an Upper Secondary School Diploma;
- Be 18 years old by the end of the year in which the course starts*;
- You must have a upper intermediate level of English, corresponding to level 5.5 IELTS, in order to enter in the course. To prove the necessary language proficiency you have to present a language certificate issued by authorised bodies or undergo the IED online language assessment test.
*If a student is under 18 years old when they make their application, the people with parental authority must submit an identity document and countersign all documents and a specific form provided by IED.
About the university
Since 1966, we have been the largest Higher Education Network in the creative area to keep both a worldwide perspective and a strongly Italian cultural matrix.
Our educational strategy has evolved over time, but at its core remains the same: we mix theoretical study with hands-on experience and the expertise of working experts. One of the things we emphasize in our classes is always thinking ahead, in the here and now. We are a diverse, multidisciplinary institution that views design as a tool for social transformation.
Among the many international academic networks in which we participate are Cumulus, Elia, and WDO, just to name a few.
Campuses
In the 1970s and 1980s, we expanded to Rome (1973), Cagliari (1984), and Turin (1989) in Italy.
Beginning in 1994 with the Madrid campus and continuing on to Barcelona in 2002, Spain's modern era began in the 1990s.
The Group also spread internationally, establishing a presence in Sao Paulo, Brazil, in 2005, and then in Venice, Italy, in 2007, Florence, Italy, in 2009, and Como, Italy, in 2009, with the acquisition of the Aldo Galli Academy of Fine Arts. The Group expanded its footprint in Brazil in 2014 by renovating the Cassino da Urca and opening a campus in Rio de Janeiro; in 2020, the Group will expand its presence in Spain by purchasing the Centro Superior de Diseo Kunsthal in Bilbao.
Read more about IED Istituto Europeo di Design, Italy, Spain, Brazil
