Diploma - Fashion Marketing
- 3 years
- Duration
- 18,900 EUR/year
- Price
- Oct 2023
- Start
- Apr 2023
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Milan / Italy
- Location
Program description
At IED Milano's Fashion Marketing Undergraduate Programme, you'll get your first taste of marketing as a form of artistic expression.
Over the course of three years, you'll study how to create and oversee a comprehensive approach to public relations and information dissemination.
You will be responsible for advertising campaigns, communicating with the press and other relevant professionals, and planning and executing events like fashion shows.
You will also play a role in the promotion of products, designers, and fashion houses.
With your keen insight into the wants and needs of your target market and the company's products or services, you will rapidly become an invaluable asset to your organization.
Program structure
1st YEAR
- Marketing methods
- Design methods
- Fashion management
- Fashion marketing 1
- Textile culture
- Fashion media
- Style, history of arts and costume
- History of fashion 1
- Computer graphics 1
- Interdisciplinary Lectures/Seminars/ Workshops
2nd YEAR
- History of fashion 2
- Phenomenology of fashion
- Fashion product
- Brand management
- Fashion retail 1
- Multimedia communication
- Fashion marketing 2
- Computer graphics 2
- Marketing ethics
- Electives
- Interdisciplinary Lectures/Seminars/ Workshops + Competitions
3rd YEAR
- Fashion retail 2
- Digital media marketing
- Visual culture
- Business management
- Fashion marketing 3
- History of fashion 3
- Electives
- Interdisciplinary Lectures/Seminars/ Workshops
- Foreign language
- Final project
Price
Fee for two semesters (1 year) is 18900.00 EUR for international students
Requirements for applicants
ACADEMIC REQUIREMENTS FOR 1ST LEVEL ACADEMIC DIPLOMA COURSES
In order to be eligible to apply for a 1st Level Academic Diploma Programme (equivalent to a Bachelor of Arts Degree), students must hold qualifications which meet all of the following core requirements:
- the qualification is an official upper secondary school leaving qualification from the foreign education system of reference;
- the qualification allows entry to first - cycle academic courses in the foreign education system of reference;
- the qualification was awarded after a minimum of 12 years of previous overall schooling and after at least 2 full years of attendance in the educational system that issued the diploma;
- where compulsorily required in the education system of the country of origin, students are also requested to pass an academic suitability test/national university entrance exam
LANGUAGE REQUIREMENTS
To prove their proficiency in the required language, the applicant must either:
- submit one of the accepted language certificates listed in the table below (the certificate cannot have been awarded more than 2 years before the application is made to IED);
- take the IED language assessment.
RECOGNISED CERTIFICATES
- IELTS Academic ≥ 5.5
- Cambridge C2 Proficiency (CPE)
- Cambridge B2 First (FCE)
- Cambridge C1 Advanced (CAE)
- B2 Vantage Bulats ≥ 60 (All 4 skills should be passed: listening, reading, speaking and writing)
- TOEFL IBT ≥ 68
- PTE Academic ≥ 59
- ISE Level II (All 4 skills should be passed: listening, reading, speaking and writing)
- ISE Level III (All 4 skills should be passed: listening, reading, speaking and writing)
- ISE Level IV (All 4 skills should be passed: listening, reading, speaking and writing)
About the university
Since 1966, we have been the largest Higher Education Network in the creative area to keep both a worldwide perspective and a strongly Italian cultural matrix.
Our educational strategy has evolved over time, but at its core remains the same: we mix theoretical study with hands-on experience and the expertise of working experts. One of the things we emphasize in our classes is always thinking ahead, in the here and now. We are a diverse, multidisciplinary institution that views design as a tool for social transformation.
Among the many international academic networks in which we participate are Cumulus, Elia, and WDO, just to name a few.
Campuses
In the 1970s and 1980s, we expanded to Rome (1973), Cagliari (1984), and Turin (1989) in Italy.
Beginning in 1994 with the Madrid campus and continuing on to Barcelona in 2002, Spain's modern era began in the 1990s.
The Group also spread internationally, establishing a presence in Sao Paulo, Brazil, in 2005, and then in Venice, Italy, in 2007, Florence, Italy, in 2009, and Como, Italy, in 2009, with the acquisition of the Aldo Galli Academy of Fine Arts. The Group expanded its footprint in Brazil in 2014 by renovating the Cassino da Urca and opening a campus in Rio de Janeiro; in 2020, the Group will expand its presence in Spain by purchasing the Centro Superior de Diseo Kunsthal in Bilbao.
Read more about IED Istituto Europeo di Design, Italy, Spain, Brazil
