Diploma - Fashion Marketing and Expertise in Fashion Business
- 3 years
- Duration
- 14,600 EUR/year
- Price
- Oct 2023
- Start
- Apr 2023
- Deadline
- Diploma
- Degree
- Campus
- Format
- Multiple Locations / Spain , Italy
- Location
Program description
The IED Diploma in Fashion Marketing + Expertise in Fashion Business equips you with knowledge of the fashion industry beyond its creative aspect, with a focus on marketing, sales, or management, against a backdrop that is increasingly global, complex, and subject to rapidly constant changes.
This three-year, English-language course will teach you how to analyze customer behavior and brand positioning from a financial, production, distribution, and communication perspective. The first and third years of the program take place in Madrid, while the second year is split between Madrid and Milan and consists of seminars or workshops, as well as theoretical and practical learning and the opportunity to begin building a solid network in the international fashion industry.
You will get the analytical and creative skills necessary to meet the challenges of today's fashion industry, which calls for creative, specialized specialists who can read the pulse of the audience and turn unmet wants into profitable niches.
Program structure
1st YEAR (MADRID)
- Style, the History of Art and Costume
- The History of Fashion
- Design Methods
- Marketing Techniques
- Communication Techniques
- Fashion System
- Economics and Fashion Business Management
- Design Management
- Office, Photoshop & Illustrator
- Textile Culture
- Merchandising
- Project Management
- Fashion Marketing Planning
- Media Planning
- Fashion Publishing
- Fashion & Advertising
- Fashion Business Workshops
- Fashion Business Specialisation
2nd YEAR (MILAN)
- Phenomenology of Fashion
- InDesign
- Graphic Design
- Consumer Psychology and Segmentation
- Business Plan
- Fashion Marketing Strategy
- Fashion Product
- Marketing Ethics
- CRM
- Retail Management
- Distribution System
- E-tailing
- Below The Line
- Multimedia Publishing
- Digital PR / Influence Marketing
- The History of Fashion
- Elective Courses
- Interdisciplinary Studies / Workshops
- Contests
3rd YEAR (MADRID)
- Visual Research
- Video Strategy
- Video Techniques
- Fashion Buying
- Visual Merchandising
- International Marketing
- Digital Media and Marketing Performance
- Social Media Communication
- Fashion Marketing Strategy
- Business Law
- Business Management
- IED Square
- Academic Writing
- Research Methodology
- Iconographic Research
- The History of Fashion
- Fashion Business Specialisation
- Traineeship / Career Counselling
- Fashion Business Workshops
- Foreign Language Studies
- Thesis Project
Price
Fee for two semesters (1 year) is 14600.00 EUR for international students
Requirements for applicants
ENTRY REQUIREMENTS
- Age - be 18 years old by December 31st of the first year of the course;
- Transcripts of their last year of high school (or equivalent, translated into English or Spanish)
- Motivational Letter (500-600 words). Tell us why you’ve chosen this Course and why you want to study with us.
- Submit a 500-600 words essay
LANGUAGE REQUIREMENTS
To prove their proficiency in the required language, the applicant must either:
- submit one of the accepted language certificates listed in the table below (the certificate cannot have been awarded more than 2 years before the application is made to IED);
- take the IED language assessment.
RECOGNISED CERTIFICATES
- IELTS Academic ≥ 5.5
- Cambridge C2 Proficiency (CPE)
- Cambridge B2 First (FCE)
- Cambridge C1 Advanced (CAE)
- B2 Vantage Bulats ≥ 60 (All 4 skills should be passed: listening, reading, speaking and writing)
- TOEFL IBT ≥ 68
- PTE Academic ≥ 59
- ISE Level II (All 4 skills should be passed: listening, reading, speaking and writing)
- ISE Level III (All 4 skills should be passed: listening, reading, speaking and writing)
- ISE Level IV (All 4 skills should be passed: listening, reading, speaking and writing)
About the university
Since 1966, we have been the largest Higher Education Network in the creative area to keep both a worldwide perspective and a strongly Italian cultural matrix.
Our educational strategy has evolved over time, but at its core remains the same: we mix theoretical study with hands-on experience and the expertise of working experts. One of the things we emphasize in our classes is always thinking ahead, in the here and now. We are a diverse, multidisciplinary institution that views design as a tool for social transformation.
Among the many international academic networks in which we participate are Cumulus, Elia, and WDO, just to name a few.
Campuses
In the 1970s and 1980s, we expanded to Rome (1973), Cagliari (1984), and Turin (1989) in Italy.
Beginning in 1994 with the Madrid campus and continuing on to Barcelona in 2002, Spain's modern era began in the 1990s.
The Group also spread internationally, establishing a presence in Sao Paulo, Brazil, in 2005, and then in Venice, Italy, in 2007, Florence, Italy, in 2009, and Como, Italy, in 2009, with the acquisition of the Aldo Galli Academy of Fine Arts. The Group expanded its footprint in Brazil in 2014 by renovating the Cassino da Urca and opening a campus in Rio de Janeiro; in 2020, the Group will expand its presence in Spain by purchasing the Centro Superior de Diseo Kunsthal in Bilbao.
Read more about IED Istituto Europeo di Design, Italy, Spain, Brazil
