Diploma - Fashion Marketing
- 3 years
- Duration
- 20,200 EUR/year
- Price
- Oct 2025
- Start
- May 2025
- Deadline
- Diploma
- Degree
- Campus
- Format
- Florence / Italy
- Location
Program description
Gaining insight into the fashion industry—perhaps the most innovative and demanding market sector in our society today—during the three-year Diploma in Fashion Marketing at IED Florence will teach you how to turn a decent product into a profitable one. Along the way, we'll learn how effective new methods of advertising and public relations can transform a fashion show.
The ever-changing needs of the global economy inspired the creation of this programme. With an emphasis on critical thinking, long-term planning, and interdisciplinary understanding, we aim to train the next generation of professionals to fill a wide range of positions.
Market research, data analysis, brand identity development, and product placement are all skills you'll pick up here. As an added bonus, you'll have a good grasp on the type of communication tools, distribution strategy, and consumer/media/PR interaction that needs to be produced. Plus, you're the type to obsess about the most recent developments in the world of fashion and style.
Program structure
1st Year
- Marketing methods
- Design methods
- Fashion management
- Fashion marketing 1
- Textile culture
- Fashion media
- Style, history of arts and costume
- History of fashion 1
- Computer graphics 1
- Interdisciplinary Lectures/Seminars/ Workshops
2nd Year
- History of fashion 2
- Phenomenology of fashion
- Fashion product
- Brand management
- Fashion retail 1
- Multimedia communication
- Fashion marketing 2
- Computer graphics 2
- Marketing ethics
- Electives
- Interdisciplinary Lectures/Seminars/ Workshops + Competitions
3rd Year
- Fashion retail 2
- Digital media marketing
- Visual culture
- Business management
- Fashion marketing 3
- History of fashion 3
- Electives
- Interdisciplinary Lectures/Seminars/ Workshops
- Foreign language
- Final project
Price
Fee for 1 year education is 20200.00 EUR for international students
Requirements for applicants
Upon request
About the university
Since 1966, we have been the largest Higher Education Network in the creative area to keep both a worldwide perspective and a strongly Italian cultural matrix.
Our educational strategy has evolved over time, but at its core remains the same: we mix theoretical study with hands-on experience and the expertise of working experts. One of the things we emphasize in our classes is always thinking ahead, in the here and now. We are a diverse, multidisciplinary institution that views design as a tool for social transformation.
Among the many international academic networks in which we participate are Cumulus, Elia, and WDO, just to name a few.
Campuses
In the 1970s and 1980s, we expanded to Rome (1973), Cagliari (1984), and Turin (1989) in Italy.
Beginning in 1994 with the Madrid campus and continuing on to Barcelona in 2002, Spain's modern era began in the 1990s.
The Group also spread internationally, establishing a presence in Sao Paulo, Brazil, in 2005, and then in Venice, Italy, in 2007, Florence, Italy, in 2009, and Como, Italy, in 2009, with the acquisition of the Aldo Galli Academy of Fine Arts. The Group expanded its footprint in Brazil in 2014 by renovating the Cassino da Urca and opening a campus in Rio de Janeiro; in 2020, the Group will expand its presence in Spain by purchasing the Centro Superior de Diseo Kunsthal in Bilbao.
Read more about IED Istituto Europeo di Design, Italy, Spain, Brazil
