Master - Brand Design for Hospitality
- 1 year
- Duration
- 20,100 EUR
- Price
- Nov 2025
- Start
- June 2025
- Deadline
- Master
- Degree
- Campus
- Format
- Multiple Locations / Italy , Spain
- Location
Program description
IED Firenze and IED Barcelona provide a Master's Program in Brand Design for Hospitality that focuses on the role of branding and brand strategies in the HRC sector. Restaurants and other hospitality businesses are more like "living entities" than purveyors of static goods and services. Hospitality establishments can be compared to a stage because of the way that human connection and magic come together to produce a story.
Differentiating your hospitality establishment from the competition is essential while developing your brand strategy. The goal is to establish a distinct visual identity that will serve as the deciding element for consumers. The fact that your ideal clientele wants to "hear that story" makes you stand out from the crowd of competing eateries, hotels, and vintneries.
Brand managers and developers in the hospitality industry would benefit greatly from actual job experience in a restaurant setting. The way things are set up, the way people perform routine tasks while interacting with their environment, should be your primary concern. Together, we will chart a course that leads to your becoming an effective customer coach. You will guide them as they create a space that reflects who they are and what they value in life.
Program structure
The Master's Program in Brand Design for Hospitality is a one-year long study abroad program that is offered in two locations: IED Firenze and Barcelona.
The first segment of the course will take place in Florence and will cover the fundamentals of brand management, from content analysis onward. You'll learn essential brand design skills that are transferable across a variety of hospitality settings as we delve into the interconnections between travel, gastronomy, marketing, and the experience of visitors and customers.
The second session will be conducted in Barcelona and will focus on the design process as it applies to the development of a service design project.
Course graduates will be able to develop sophisticated food design experiences that can be put into practice as part of a company's branding efforts.
IED FIRENZE
- Branding
- Brand Communication
- Design Thinking
- Trend Research
- User Research
- Service Design
- Service Marketing
- Wine Business Experience
IED BARCELONA
- Anthropology of Tourism
- Branded Service
- Digital Branding
- Visual Identity
- Brand Narratives
- Brand Experience
- Management
- Food Design
- Final Project
Price
Fee for 1 year education is 20100.00 EUR for international students
Requirements for applicants
Entry requirements
The application can be sent by anyone who holds a First Level Academic Diploma, a BA Degree or other equivalent qualification (graduates of private schools at University level) or with an equivalent professional experience in the disciplinary area of the course.
Grad students may also participate, provided that they get their degree by the date of discussion of the Master’s Final Project.
Language requirements
To ensure course contents are fully understood, IED demands applicants a B2 level - Vantage or upper intermediate - Common European Framework of Reference for Languages - of the language in which the course is taught.
In order to demonstrate the required language proficiency, non-native speakers have to submit a language certificate or undergo a language test run by IED.
Admission and enrolment procedure
After you meet your Admission Advisor for an informative interview and check the entry and language requirements, you will be able to access your reserved area on the admission platform by using the credentials provided by your Advisor, and upload the following documents:
- updated CV;
- portfolio if requested;
- a letter of motivation in the language of the course;
- pre-enrollment form, available in the personal area;
- a copy of the Bachelor’s degree if available;
- transcripts of university exams;
- ID or passport;
- self-certification of residence;
- tax code.
Once you complete the upload of all the documents, you will be invited to a motivational interview aimed at deepening and evaluating the skills acquired during previous studies, the qualifications and marks obtained, any professional experience made, individual aptitudes and motivation to attend the course
About the university
Since 1966, we have been the largest Higher Education Network in the creative area to keep both a worldwide perspective and a strongly Italian cultural matrix.
Our educational strategy has evolved over time, but at its core remains the same: we mix theoretical study with hands-on experience and the expertise of working experts. One of the things we emphasize in our classes is always thinking ahead, in the here and now. We are a diverse, multidisciplinary institution that views design as a tool for social transformation.
Among the many international academic networks in which we participate are Cumulus, Elia, and WDO, just to name a few.
Campuses
In the 1970s and 1980s, we expanded to Rome (1973), Cagliari (1984), and Turin (1989) in Italy.
Beginning in 1994 with the Madrid campus and continuing on to Barcelona in 2002, Spain's modern era began in the 1990s.
The Group also spread internationally, establishing a presence in Sao Paulo, Brazil, in 2005, and then in Venice, Italy, in 2007, Florence, Italy, in 2009, and Como, Italy, in 2009, with the acquisition of the Aldo Galli Academy of Fine Arts. The Group expanded its footprint in Brazil in 2014 by renovating the Cassino da Urca and opening a campus in Rio de Janeiro; in 2020, the Group will expand its presence in Spain by purchasing the Centro Superior de Diseo Kunsthal in Bilbao.
Read more about IED Istituto Europeo di Design, Italy, Spain, Brazil
